BroadVision Marketing Blog

Every business website should have a blog. Don't agree? Well, let's just say that every business looking to generate website traffic should have one. 

Business blogging is a crucial element in an effective inbound marketing campaign. Having a blog for your business can be a great way to generate leads and communicate your brand's story. But just posting an occasional article now and again is not all that effective.

Topics: inbound marketing strategy, blog posting, Marketing strategy.business blogging, Corporate blog, Business Blogging

An great business blog on your company website is a foundational element for effective inbound marketing. But what makes for a really good blog?

By now you may have learned that having a blog for your business is supposed to be a great way to generate leads and communicate your brand story. And that's true! But you've also probably figured out that just putting out an occasional business blog post now and again doesn't seem to be all that effective.

Topics: Marketing strategy.business blogging, Business Blogging, Niche blogging, inbound marketing, business blog

Being aware of the most common blogging mistakes will improve your blog and keep you from diminishing your business blogging efforts.

One of the major components of inbound marketing is creating great content. One of the best ways to generate a steady flow of this great content is by publishing a business blog.

Topics: business blogs, content marketing, Marketing strategy.business blogging, Business Blogging, inbound marketing, Blogging, business blog

 

Topics: CTA, Marketing strategy.business blogging, Business Blogging, inbound marketing, business blog

Blogging for business is nothing new. In fact, business blogs have been around since the beginning of time in terms of "social media time" and the advent of blogging in general.

Topics: Marketing strategy.business blogging, Business Blogging, Blogging, business blog

The other day I got into a mood where I wanted to know just what the true cost for blogging could be. First, I looked at various factors. Let’s say that you are writing your blog for yourself and not having someone else write it. You will write about what you know. This is called value added. Your expertise is the added value.

• So it doesn’t cost you anything to write your blog, right? Wrong. What is an hour of your time worth? Let’s say you have figured out that your time is worth $30 an hour. I picked a low number although I am sure that you are worth much more than this. Writing a blog can take quite a bit of time, even if you know your subject. This time will also include posting it to your site and finding pictures to keep the article interesting.

Topics: Marketing strategy.business blogging, Marketing Principles