It's not an overstatement to stay that video is probably the most powerful medium on the Internet today. And short-form video on your can supercharge your traffic.
However, like any other marketing tactic a, short-form video by itself does not constitute a marketing strategy. It is merely a component of a strategy. But, that being said, it can be a powerful component for driving traffic to your site.
Topics: inbound marketing strategy, Videos, Video Marketing, video, marketing trends, native video, driving traffic, increase website traffic, short form video
[This article first appeared here in February 2019 and has been revised and updated for 2023.]
Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.
Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence
Everyone loves videos and we know video is powerful. But brands often undervalue the power of utilizing video to boost their digital marketing efforts.
Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.
Topics: YouTube Videos, Video Marketing, video, digital marketing, native video, digital marketing strategy
Topics: YouTube Videos, Video Marketing, inbound social media marketing, video, native video