[This article was published in January 2019 and has been updated, revised, and expanded.]
If there is one thing that business owners and marketing professionals have learned over the last decade or so is that video rocks! Especially short form video.
People love to watch video and incorporating this visual powerhouse into your digital marketing is a surefire tactic for attracting attention and driving traffic to your website.
Topics: YouTube Videos, Video Marketing, inbound social media marketing, video, native video
[This article was first published in August 2018 and has been updated and revised for 2024.]
Most business owners shy away from creating video content and visions of expensive production requirements. But short form video doesn't have to be.
The reality of video content is that it can be easily produced with nothing more than a smart phone. And the power of short form video is unsurpassed in content marketing.
Topics: YouTube Videos, Video Marketing, Media Marketing Strategy, Branding, video, visual content, native video, short form video
It's not an overstatement to stay that video is probably the most powerful medium on the Internet today. And short-form video on your can supercharge your traffic.
However, like any other marketing tactic a, short-form video by itself does not constitute a marketing strategy. It is merely a component of a strategy. But, that being said, it can be a powerful component for driving traffic to your site.
Topics: inbound marketing strategy, Videos, Video Marketing, video, marketing trends, native video, driving traffic, increase website traffic, short form video
[This article first appeared here in February 2019 and has been revised and updated for 2023.]
Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.
Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence
[This article first appeared here in October 2022 and has been updated and revised for 2023.]
Everyone loves video. And we know that video is powerful. But brands often undervalue the power of short-form video to boost their digital marketing efforts.
Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.
Topics: YouTube Videos, Video Marketing, video, digital marketing, native video, digital marketing strategy, short form video