[This article first appeared here in October 2017 and has been updated and revised for 2023]
Effective emails can give a power boost to your inbound marketing strategy. But only if they are well crafted and on target.
Great email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what makes one email more effective than a competing email in a recipient's inbox?
Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, ebooks, email marketing, newsletter, email marketing strategy
We think we are not paying attention as advertisements bombard us throughout the day and night. Our mind wanders, we go to the kitchen or we channel surf. But while we are supposedly not listening, most of the time we are being subjected to ads that are not telling "the truth and nothing but the truth". They hedge a little. We can learn to listen to the claims and see the flaws.
I need to remind you that legally the advertisers can get away with this because of the language of the claim. So in order to find the flaws we are going to examine the language and look at the logic that keeps the ad on the air.
Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, Advertising mail, ebooks, email marketing, newsletter, email marketing strategy
First things first: Email is not too old school for marketing. While email is now almost 50 years old it is still a powerhouse marketing tool.
And another thing, email isn't "dead" as some might like you to think. In fact, by 2022, the number of email users around the world is expected to hit 4.3 billion.
Topics: content marketing, content creation, email marketing, newsletter, email marketing strategy
Topics: Video Marketing, social media marketing, Branding, newsletter, email marketing strategy
The GDPR adds increased regulation to the processing of personal data in the EU. Although the law has been around for a while, enforcement will go into effect beginning May 25, 2018 in the EU.
Topics: Email lists, email marketing, lead magnet, newsletter, list building, email marketing strategy, GDPR
In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.
Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building