First things first: Email is not too old school for marketing. While email is now almost 50 years old it is still a powerhouse marketing tool.
And another thing, email isn't "dead" as some might like you to think. In fact, by 2022, the number of email users around the world is expected to hit 4.3 billion.
Topics: content marketing, content creation, email marketing, newsletter, email marketing strategy
Topics: Video Marketing, social media marketing, Branding, newsletter, email marketing strategy
The GDPR adds increased regulation to the processing of personal data in the EU. Although the law has been around for a while, enforcement will go into effect beginning May 25, 2018 in the EU.
Topics: Email lists, email marketing, lead magnet, newsletter, list building, email marketing strategy, GDPR
We have shown how email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what about the nuts and bolts of your actual emails? What makes one email more effective than a competing email in a recipient's inbox?
Topics: email, inbound marketing strategy, Email lists, email marketing, newsletter, email marketing strategy
In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.
Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building