BroadVision Marketing Blog

An great business blog on your company website is a foundational element for effective inbound marketing. But what makes for a really good blog?

By now you may have learned that having a blog for your business is supposed to be a great way to generate leads and communicate your brand story. And that's true! But you've also probably figured out that just putting out an occasional business blog post now and again doesn't seem to be all that effective.

Topics: Marketing strategy.business blogging, Business Blogging, Niche blogging, inbound marketing, business blog

[caption id="" align="alignright" width="240" caption="Early blog machine"] [/caption]

At a Chamber of Commerce meeting recently someone mentioned that they were using niche blogging, but you didn’t have a chance to ask what that was. So what is niche blogging?

You already have a blog set up for your business, but what would happen if you set up blogs that could be used in your business from different angles. In other words what if you took a vertical move and created more than one blog that crossed several industries? These multiple approaches are called niche blogging and are a way to greatly expand your influence.

Topics: Chamber of Commerce, Niche blogging, Social network service, blog, website, Marketing Plan, Search Engine Optimization, Social Media, Business, Blogging