Nurturing your very own personal lead is as much art as science. Advice on this is all over the internet. How do you apply it all? For example, not letting your lead go cold is important to your sales team. Then there are the ways used to describe personal relationship building by “Know, Like, Trust” or “Respect, Trust, Listening”, “How about Listen, Track and Listen Some More, then Learn from Your Mistakes and Adjust.” Much of this you can look at scientifically to see if what you try is working. But to actually nurture your lead by creating a way to hook him and nurture him fall into the art section.