BroadVision Marketing Blog

How do you create superpowerful infographics to launch your local inbound marketing campaign? It’s been a little while since I talked about infographics, which you know I have a fondness for.  I also have a fondness for superpowers because I have discovered that as we get older, we develop new superpowers. When you put those infographics together with superpowers, you get something awesome.

It's the time for you to create your goals on lead nurturing for 2014. I am recycling this article now to give you some unique advice. If this is your first Merry-Go-Round, you are going to find yourself deluged with good advice. Only the more good advice you get, the more confused you are going to get. I am offering a different slant than anything I have read since I wrote this article. As for those of you who are rethinking what you did this year and reviewing what worked and what didn't, you need this refresher as well. Lead nurturing does not come from your analytics. Your analytics come from your lead nurturing. Lead nurturing is as much art as science and it is not the kind of art that is chiseled in stone. If something works, keep doing it. If it didn't work, change it, tweak it, or dump it and try something completely new. The most important things for this phase of lead nurturing goal setting is to decide to create, keep or rework whatever you have been doing. And here's the place to start.--Jaco

Why is there suddenly so much hype about Social Media Optimization (SMO)? Here are some more questions for you. Are you sick and tired of hearing about Search Engine Optimization (SEO) while being told to write original, genuine, creative, captivating content for your website? How can you make your content stand out without keyword stuffing (Thanksgiving is over, it's not that kind of stuffing)? How can you get the search engines to push you to new heights? How do you do both at the same time without become mentally deranged?

Here we go again with SMART goals. Are you ready for some buckets? I hope they aren’t the ones with little holes in them. We have talked about how SMART goals are not the same as New Year’s Resolutions, which take less than 3 weeks for you to break and feel guilty about. How are you doing creating some SMART goals instead? Oh, you still haven’t started on them yet? And here we are in the first week of December. What are you waiting for? December 31? I started this discussion with you last December 31, if you remember. Did you make any goals then? No? I thought not.

Seems like we were just singing praises about SMART goals last time and here I am about to question them. I’m sure you must think I am out of my mind, but I’m not. In fact I am in my right mind and that is the problem. Some folks think that SMART goals only use the left part of the brain and that makes them hard to accomplish. If you remember from my last article the "SMART" in SMART goals is an acronym for Specific, Measurable, Attainable, Realistic and Timely.

I got into Goal Setting a little late last winter in my article SMART Goals Clobber New Year’s Resolutions—Five to Nothing. Oh alright, so it posted it December 31. You caught me. But goals are not New Year’s Resolutions that you can work on once a year while nursing your New Year’s Eve hang-over. You know the ones. They start out with “never again.”  And in my defense, I did remind you of your goals in Inbound Marketing Tip # 1: New Year's Resolutions in June?

Who is your client? We have looked at various ways to figure out information about your client. We have looked at demographics, psychographics, cohorts, target markets, personas, market segments, and on and on. I think you get the picture. But today I want to introduce you to your customer. I got this from a client of mine who got it from Jim Dent, LSSBB, Quality and Operational Excellence Professional in AZ in a conversation on LinkedIn in November 2013. After you read what Jim wrote, I have an infographic about customer retention that morphs with Jim's remark.

Does the thought of sitting through another presentation cause you to start yawning? And does the thought of watching your audience yawn or fidget throughout your presentation make you dread creating a new one? I thought so. We have all been on both sides of the podium and have t-shirts to prove it. Well, it’s time to stop whatever you have been doing and think about some better ideas.

What has been around for the last 2 years, follows you around and has to do with milk and cookies without the milk? If you answered “retargeting” you get an A and can leave this lecture, but remember we are following you around. If you have just been introduced to the word “retargeting” you probably have already heard about it, just not by that name. According to Ben Polmion in his article Retargeting: 5 New Statistics That May Surprise You, November 2013, “Retargeting is hot right now.” How can that be when it is 2-years-old?

I got your attention, didn't I? If you do a Google Search on "Email is dead", you will find almost 2 million results. Actually, email marketing is so far from dead that I have been using it and getting great results. But you want to butt in and say you don't open most of the stuff you see in your email inbox. Well yes there are a lot of things sent your way that you aren't interested in; however, someone else might be looking for that very information. And that is the beauty of it. Plus, if you really don't want those pesky people bothering you, you can always opt out.