BroadVision Marketing Blog

Something newsworthy has happened at your company! Congratulations! Now, it's your responsibility to write a press release to communicate the important news to the public. You quickly recognize the opportunity to refashion the old concept, and a plan begins to gel. Beyond the obvious objective of delivering a clear message, you want your announcement to promote a sense of your business's significance in its market and of recognition of its superior organizational quality across the broad audience.

The Press Release is Dead! I wrote last January in one of my favorite articles ever. After looking at what various authorities said, here was my parting remark, “So is the press release dead? Definitely not, but it has come out of its cocoon to become a social media butterfly.” Why did I make such a pronouncement? I’m glad you asked. If you remember we discussed that the press release was a way to announce news of your business or service to more people than just those who make it through the noise to your website. PRWeb says that they use “press release” and “news release” interchangeably to capture relevant search traffic. They also mentioned a newly coined idea “social media release.” So now that we are in agreement that the press release is not dead, we need to look at how to write one. Giving us this information will be guest blogger Fraser D Smith of Pro-Content also of Australia.--Jaco

Made you look. I am stepping into the age-old debate on press releases where everyone wants to add his 2 cents. Last April 2012 in an article called 4 Ways to Rethink the Press Release,  Jonathan Rick said, “Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded.”