We are still looking at the basics in advertising. We all agree that advertisers are people who pay money to put up a message though a medium, including digital media, physical advertising, online, and product placement. Lets take a closer look at digital advertising, physical advertising and promotions.
Digital advertising
Television commercials are The most efficient mass-marketing advertising platform. Thats why they cost the big bucks, especially during popular airtime, like prime time or the Super Bowl football game. In 2009 the single 30 second spot during the game cost its advertiser $3 million. Besides just showing the ad, the advertiser includes a song or jingle that help people remember the product. Virtual advertisements on television are interesting phenomena. They are mostly used at sporting events where the backdrop has computer graphics that changes as different products are displayed.