It's been said truthfully that “No one cares about your business as much as you do.” And because this is true, it stands to reason that no one is going to care enough about your business to talk about it as much as you do.
Topics: inbound marketing strategy, Marketing Plan, content creation, Content Marketing Strategy, promotion
There is a temptation for small business owners and marketers to simply rely on "word-of-mouth" and referrals through social media channels. For too many, this is what constitutes their "affordable" Internet marketing approach. The problem is that, first off, not that many people are probably going to talk about your business.
Topics: inbound marketing strategy, content marketing, infographic, affordable internet marketing, sample marketing plan, promotion
There is a saying in the business world that “no one cares about your business as much as you do.” This is certainly true and it applies to your marketing strategy, as well. Inbound marketing, content creation, and local SEO all have a place, but promoting your business isn't as personal to your staff as it is to you.
Topics: Marketing Message, social media marketing, referrals, word of mouth, evangelism, promotion