Inbound marketing is an excellent way for you to build visibility to your business because building solid inbound links helps you move up through the search engine ranks for certain long-tail keywords (yes, those pesky Hummingbird friendly long-tail keywords we have been talking about). As you probably know, the number of quality sites linking to your website is one of the ways search engines decide how important your site is in the search results. People looking for the service you offer are more likely to find you if you rank on the first page of sites like Google.