[This article was first published in May 2016 and has been updated, revised, and expanded.]
There are likely no other proven ways to create prospects that are favorable to your brand and ready to buy than through referrals. Even on the Internet.
When someone we trust recommends a product or service that we need, our natural tendency is to give that referral our first consideration. That's the innate power of referrals.
Topics: inbound marketing, marketing site traffic, internet marketing, Social Media, affordable internet marketing, referrals, reviews, word of mouth
As any business owner knows, reviews are an essential part of any successful marketing campaign. With the rise of social media, reviews have become even more important for businesses looking to build credibility and trust with their customers. However, not all reviews are created equal.
Topics: local inbound marketing tip, reviews, local SEO, Customer Reviews
As any business owner knows, reviews are an essential part of any successful marketing campaign. With the rise of social media, reviews have become even more important for businesses looking to build credibility and trust with their customers. However, not all reviews are created equal.
Topics: local inbound marketing tip, reviews, local SEO, Customer Reviews
Topics: online marketing strategy, inbound marketing, local inbound marketing, reviews, local SEO
Topics: User-generated content, local inbound marketing, SEO, reviews, SERP, local SEO, SEO strategy
2017 may well be the year of testimonials and reviews in local SEO. Survey after survey continues to show that people look for and read reviews.
Topics: Google Search, SEO services, testimonials, page rankings, reviews, SERP, local SEO