BroadVision Marketing Blog

There are hundreds of factors that determine how well your website ranks in search results. But there are five factors that matter most for local SEO.

All SEO is not created equal. What works just fine for national or international brands does not always apply to a local brick-and-mortar business. And what worked with SEO in, say, 2010, doesn't necessarily apply in 2017. Consequently, the challenge for small business owners or their marketing managers is in keeping up with what matters in local SEO today.

Topics: Google Search, backlinks, inbound marketing, SEO, Search Engine Optimization, local SEO

The days of simply "showing up" on the Internet and hoping your site will be found are long gone. And if you're a local business, then local SEO is a given. And that means creating great content.

One of the biggest mistakes many small business owners - especially "brick-and-mortar" business owners - tend to make is that content doesn't matter. Not for them. Not a local business with an actual store, shop or office. Just simply having a snazzy website and basic information is sufficient. 

Topics: content marketing, Search Engine Optimization, Blogging, content creation, local SEO, SEO strategy

Setting up and maintaining Local SEO best practices is not difficult. But neither is making these seven deadly mistakes.

Local SEO has become a critical search engine marketing strategy in recent years. For example, the use of the search phrase “Near me” has increased thirty-four times since 2011, and it’s doubled in the last year alone.

Topics: Google Search, SEO, Search Engine Optimization, organic keyword search, mobile search, local SEO

SEO services come in all shapes and sizes, it seems. And finding the balance between quality results and reasonable fees is a challenge. 

Every business owner wants to save money. And every small business owner functioning as their own marketer really wants to save money! While saving money on your marketing efforts is a good thing (a great thing really!) going for the cheap SEO services can turn out to be an expensive option.

Topics: content marketing, Web search engine, SEO, Search Engine Optimization, Marketing strategy, inbound marketing local

 

Topics: SEO, Search Engine Optimization, SEO company

Contrary to recurring rumors from self-proclaimed marketing gurus, SEO is not dead. But neither are fly-by-night SEO companies.

Topics: San Francisco Marketing companies, SEO, Search Engine Optimization

Topics: Google Analytics, keyword research, SEO, Search Engine Optimization

Content marketing is a central facet of a well-planned inbound marketing strategy. Quality content, consistently fresh content, is absolutely critical to making that strategy work.

Topics: content marketing, thought leadership, website traffic, information, conversion, Search Engine Optimization, Goal setting, Content Marketing Strategy

Search engine optimization, known affectionately by its friends as SEO, is an overwhelmingly difficult topic to base a blog article on. However, I have found the ideal infographic that covers the whole thing—content and keywords, inbound links, social media and all. Before I overwhelm you with this behemoth we need to take a few minutes to look at content, links and social from the eyes of a couple of SEOs, which in this case means search engine optimizers.

Topics: Petaluma CA, inbound marketing agency, SEO, Search Engine Optimization, content, links, social

I tried to find an explanation for why Google no longer gives information on all the organic search words our clients use to find us. Have you seen all the articles circulating since the start of the year on the death of Google organic keywords? One from Hubspot, written by Hartley Brody, has as a title, Is 2013 the Year Marketers Lose Keyword Research?A company, Resource, announced Empty Analytics: How “Not Provided” Keyword Data Affects SEO. Here’s another one: The rise of (not provided). Is Google making it impossible to measure natural search ? Get the picture? I tried to find a simple explanation for what Google is doing when it lists these lost organic keywords as (not provided) thereby not telling us what keywords a client used. But most of the article writers assumed that the reader knew how this designation for lost organic keywords as (not provided) came to be. The one with the most understandable explanation was the Hubspot blog by Hartley Brody.

Topics: Inbound marketing agency in CA, BroadVision Marketing Petaluma CA, SEO, Search Engine Optimization, (not provided), organic keywords, organic keyword search