Contrary to recurring rumors from self-proclaimed marketing gurus, SEO is not dead. But neither are fly-by-night SEO companies.
"Build It (With Good SEO) and They Will Come."
Back in December 2014, LinkedIn released their top 25 job skills of 2014. These jobs are based on what recruiters look for using the LinkedIn platform.
Content marketing is a central facet of a well-planned inbound marketing strategy. Quality content, consistently fresh content, is absolutely critical to making that strategy work.
Search engine optimization, known affectionately by its friends as SEO, is an overwhelmingly difficult topic to base a blog article on. However, I have found the ideal infographic that covers the whole thing—content and keywords, inbound links, social media and all. Before I overwhelm you with this behemoth we need to take a few minutes to look at content, links and social from the eyes of a couple of SEOs, which in this case means search engine optimizers.
I tried to find an explanation for why Google no longer gives information on all the organic search words our clients use to find us. Have you seen all the articles circulating since the start of the year on the death of Google organic keywords? One from Hubspot, written by Hartley Brody, has as a title, Is 2013 the Year Marketers Lose Keyword Research?A company, Resource, announced Empty Analytics: How “Not Provided” Keyword Data Affects SEO. Here’s another one: The rise of (not provided). Is Google making it impossible to measure natural search ? Get the picture? I tried to find a simple explanation for what Google is doing when it lists these lost organic keywords as (not provided) thereby not telling us what keywords a client used. But most of the article writers assumed that the reader knew how this designation for lost organic keywords as (not provided) came to be. The one with the most understandable explanation was the Hubspot blog by Hartley Brody.
A business blog is the anchor to which all your other social media platforms are tied. Its your blog that goes on your Facebook Fan Page and you tweet about. These in turn get passed around by others who in turn come to your website to read that blog. Furthermore when the search engines are aware of the information in your blog, strangers will search for some keywords and find themselves on your business blog. Thats powerful stuff.
Business blogging is a powerful low-cost marketing tool when you look at all the other marketing tools available. Its power is in the fact that you are writing about what you know. While it takes time, your knowledge is the value added if you have taken the time to learn how to use blogging properly. There is a big caveat here. Do not expect your blog to get you instant clients, customers or even readers. Expect little and you will be surprised when things work out. Expect instant success and you will be disappointed.
Topics: marketing, Web search engine, Business Blogging, blog, BroadVision Marketing, Search Engine Optimization, Social Media, Marketing Principles, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Marketing strategy
Keywords—you know you can buy lists of them or buy help sorting out what yours are—but what are keywords really, what‘s the deal with them, and how can you figure out which ones to use?
Defining keywords, keywords define search
People use keywords all the time. When you put what you are searching for in Google or the other search engines, you are using keywords. Search engines go through enormous data bases and send you results by listing sites that apply to the words you “googled”.
Are you still worried about spending too much time writing your blog and not enough time doing your work? Not to worry, there are still some more good ideas around.
Lets take a quick look at why you need some good ideas. First, there is the fact that you want to be consistent about publishing. Your readers will quit coming to your site if you dont put up work in a timely fashion. Whether you write three times a week or once a month, you need to be there when they come. People get very put out when they look up information and are sent to sites that havent been active for years.
Do you think that content is more important than the headline? Many people would agree with you or at least agree that both are of equal importance. Since this is so and this blog has explored writing good headlines, its time to give content attention.
Sometimes it seems like writing content is actually harder than just running your business. At least with your business you understand what your clients want because they will tell you loud and clear. In blogging you cannot even be sure that anyone is reading. In your shop you understand cash flow, both in and out. When you blog you get all sorts of analytics, except the one that tells you the number of people who came into the shop because of what you wrote.