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BroadVision Marketing Blog

4 Marketing Help Tips on Getting Information to Create a Persona

Posted by Jaco Grobbelaar on Thu, Dec 27, 2012 @ 05:50 AM

Have you heard the term “persona” recently? Here are 4 target marketing help tips on beginning to develop a persona. Persona is just the latest buzz word for a segment profile. A segment profile is your description of who your targeted clients are and what do they want. In order to be thorough you need to be able to refine your target segment into a sample customer or persona.

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Topics: target market, marketing help, segmentation, segments

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