[This article was originally published in November 2022 and has been updated and revised.]
Despite the reality that the world of digital marketing is never static, but always changing and dynamic, search engine optimization (SEO) remains one of the most critical components for businesses aiming to grow their online presence.
However, without the right SEO tools, it can quickly become overwhelming. There are dozens of platforms that promise to make SEO easier, but which ones are absolutely essential for right now?