<img src="http://www.eue21east.com/47538.png" style="display:none;">

BroadVision Marketing Blog

Video For Content Marketing: Be Seen And Deliver

Posted by Jaco Grobbelaar on Wed, Feb 28, 2024 @ 05:00 AM

[This article was first published in August 2018 and has been updated and revised for 2024.]

Most business owners shy away from creating video content and visions of expensive production requirements. But short form video doesn't have to be.

The reality of video content is that it can be easily produced with nothing more than a smart phone. And the power of short form video is unsurpassed in content marketing.

Read More

Topics: YouTube Videos, Video Marketing, Media Marketing Strategy, Branding, video, visual content, native video, short form video

Content Marketing And Non-Profits: A Great Combination

Posted by Jaco Grobbelaar on Fri, Oct 13, 2023 @ 01:00 PM

 

When it comes to content marketing and non-profits, nothing else is as effective. They may be non-profit but they still must "market" their message.

For some, combining "marketing" and charitable originations seems contradictory and somehow crass. But, strictly speaking, marketing is simply promoting what you have to offer. And most non-profits have much to offer!

Read More

Topics: Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

Video Powers Website Traffic For Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Jul 19, 2023 @ 05:00 AM

 

It's not an overstatement to stay that video is probably the most powerful medium on the Internet today. And short-form video on your can supercharge your traffic.

However, like any other marketing tactic a, short-form video by itself does not constitute a marketing strategy. It is merely a component of a strategy. But, that being said, it can be a powerful component for driving traffic to your site.

Read More

Topics: inbound marketing strategy, Videos, Video Marketing, video, marketing trends, native video, driving traffic, increase website traffic, short form video

Content Marketing Means Video, Too!

Posted by Jaco Grobbelaar on Wed, May 31, 2023 @ 11:45 AM

[This article first appeared here in February 2019 and has been revised and updated for 2023.]

Content marketing isn't just blogs and articles. It can include images, infographics, slide decks and especially short-form video.

Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.

Read More

Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence

Video As A Digital Marketing Rocket Boost

Posted by Jaco Grobbelaar on Mon, Oct 31, 2022 @ 05:00 AM

[This article first appeared here in October 2022 and has been updated and revised for 2023.]

Everyone loves video. And we know that video is powerful. But brands often undervalue the power of short-form video to boost their digital marketing efforts.

Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.

Read More

Topics: YouTube Videos, Video Marketing, video, digital marketing, native video, digital marketing strategy, short form video

3 Main Reasons Your Business Needs Digital Marketing

Posted by Jaco Grobbelaar on Wed, Oct 19, 2022 @ 01:46 PM


Everyone says you need their product or service. We get it. But in today's digital world there really is one thing your business needs: Digital Marketing.

Whether you undertake it yourself or hire a digital marketing service, marketing your business online is a necessity for most every business.

 

So, What Is Digital Marketing Exactly?

Every business needs to be seen and heard.

One of the most fundamental and basic requirements for any commercial endeavor, be that a simple lemonade stand or a multi-national services enterprise, is attention. Potential customers or clients must take notice of you.

“If a tree falls in the forest and no one is there to hear it, does it make a sound?”

One could reasonably ask, "If you have a business and no one knows, does it exist?"  

In the days prior to April 30, 1993, there was no Internet, no World Wide Web, no marketing "online" as we often refer to it today. There was only advertising, public relations, and publicity. And word of mouth, of course.

Without any of these platforms promoting the existence of your business, it would not exist for all practical purposes.

Today is no different.

Almost everyone goes to the Internet - usually with their cell phones - to search, to shop, and to find businesses. If your business is never seen online then it may as well not exist. Which is why digital marketing is so essential to your business.

Read More

Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Marketing strategy, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

What Are the Characteristics of Well-functioning Teams?

Posted by Jaco Grobbelaar on Wed, Sep 28, 2022 @ 05:34 PM

The purpose for teams is to combine a group of members to work together to accomplish certain goals that cannot be achieved effectively by an individual. Do you wonder why I keep repeating this? It’s because sometimes teams can get off-track like an elementary school student who starts reading an encyclopedia entry for a class and ends up following a cow path far from the subject because he loses focus.

Read More

Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

3 Main Fundamentals Of An Effective Digital Marketing Strategy

Posted by Jaco Grobbelaar on Thu, May 19, 2022 @ 12:35 PM

Digital marketing isn't really an option in today's world. If your business can't be found online, your business may as well not exist.

Think that's an exaggeration or a bit of journalistic hype? Think again.

 

Digital Marketing for Everyone - The New Normal

Consider your own consumer behavior. How do you look for a service or a product? The statistics tell us that you most likely use your mobile phone to search. 

When you find a likely prospect, what do you do next? Read reviews? Count how many there are and how well they're rated? Do you take time to check out their competition to see how they compare?

And here's what you most likely don't do:

  • Look for a business in your local Yellow Pages
  • Jot down an address or phone number you saw on a billboard
  • Keep a stack of old business cards from service providers you used before

While some people may still do some of these things, most people in most situations go online. For almost everything. Which means if they can't find your business online easily and quickly, you don't exist as far as they are concerned.

Read More

Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

Being Conned by Misleading Advertising Claims

Posted by Jaco Grobbelaar on Sun, Apr 03, 2022 @ 09:16 AM

 

Advertising claims are not what they appear to be. While we tend to look at ads as ineffective, advertisers know better. While people refuse to admit that they are influenced by ads, sales figures show that a well-designed ad campaign has dramatic affects. What become obvious as we study ads is that a lot of what is working is below the radar and people don’t even realize they are big conned.

 

In the 1970s Jefferty Schrank (attributions listed at the end of the article) presented a new way of looking at ads and some of the legal ways advertisers tell part of the truth and part that is not while most people don’t get it.

 

Read More

Topics: Advertising and Marketing, Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

Marketing Strategies: Demand Generation vs. Lead Generation

Posted by Jaco Grobbelaar on Thu, Jan 06, 2022 @ 02:43 PM

 

How many of you, business people out there, are confused about the difference between lead generation and demand generation? Raise your hands; don’t be shy. There is a distinct difference between these marketing strategies even though some marketing agencies use them both interchangeably or use the wrong one. Here’s a clue: one is focused on changing your clients’ perspective and the one wants to capture their information for you to follow up with.

Read More

Topics: demand generation, Online Communities, lead generation strategy, Internet Marketing Strategy, Social Media, demand generation strategy, lead generation, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all