BroadVision Marketing Blog

 

A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.

So, what does this mean for you? A quality business blog is still "a thing."

Topics: Corporate blog, Business Blogging, Small business marketing strategy, business blog, blogging strategy

You've probably heard it before, but one of the constants of SEO, online marketing, and blogging strategies is that they change. So, what still matters?

 

 

The short answer is, "It all still matters." The longer answer is, well, longer.

Topics: Business Blogging, Small business marketing strategy, online marketing strategy, SEO strategy, blogging strategy

We see 'content marketing' as a foundation for inbound marketing. And the numbers show it works and in a big way!

Okay. To be fair, there are some ideas about both content marketing and inbound marketing out there. Some "gurus" tout one over the other, or dismiss one while promoting the other.  Are they the same? Are they different?

Topics: content marketing, Small business marketing strategy, inbound marketing, Internet Marketing Strategy, content creation

Smaller businesses tend to view Internet marketing as intimidating, complex, and expensive. The truth is, it doesn't have to be.

 

Topics: content marketing, Small business marketing strategy, affordable internet marketing tips, inbound marketing, affordable internet marketing, outsourcing

Affordable Internet marketing has a particular appeal for small business owners. Aside from what can be done online for free, marketing on the Internet is no longer "cheap and easy" for many businesses.

Topics: content marketing, blog posting, Small business marketing strategy, content development, affordable internet marketing

Making use of LinkedIn for business might seem like an obvious tactic, but actually doing it well can be a challenge.

Topics: Small business marketing strategy, Best LinkedIn Tips, LinkedIn profile, linkedin for business

Using LinkedIn for business might seem obvious, but actually doing it well can be a challenge. By now you have probably noticed that it seems just about everyone is on LinkedIn. In fact, the most recent statistics from LinkedIn indicate that there are over 364 million users.

Topics: Small business marketing strategy, Best LinkedIn Tips, social media networks, linkedin for business

Topics: Small business marketing strategy, inbound marketing

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Do you remember when the Beatles became an overnight sensation? Well, I do. I guess that makes me old. You know you are old when the songs that defined your generation are being played in the pharmacy or in elevators.

OK, so I get nostalgic about the good old days, when men were men, women were women and there existed real newspapers for Clark Kent to work on, TV for Superman to have his own series, and radio and direct mail as well as the first two were key advertising elements.

It was a super time for marketing and here are some reasons why:

Topics: Small business marketing strategy, Branding