BroadVision Marketing Blog

 

Marketing is as old as humankind. And it's still evolving. The challenge for small business owners is knowing what works. Especially for digital marketing.

Tactics by themselves do not constitute a marketing strategy, but the tactics used in a good strategy must be effective in and of themselves. 

Topics: content marketing, social media marketing, digital marketing, effective internet marketing, SEO strategy, marketing tactics

 

For many small business owners, the terminology that swirls around the digital marketing realm is confusing, especially terms such as inbound marketing.

So many similar terms are recklessly thrown around by marketers and others that it seems it's easier to just ignore them all. But understanding the essentials of inbound marketing can be valuable for owners.

Topics: content marketing, inbound marketing, social media marketing, digital marketing, email marketing, online marketing

 

For marketers and business owners or managers who function as marketers for their businesses, social media for inbound marketing can be a bit of a mystery.

Between the sheer number of potential platforms one can be on to the wide variety of formats that can be utilized on them, effective and optimal use of social media is challenging.

Topics: social media strategy, inbound marketing strategy, inbound marketing tips, inbound social media marketing, inbound marketing agency, social media marketing

If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.

 

Topics: social media strategy, social media plan, social media marketing, social media networks, content distribution

The statistics are overwhelming: 54 percent of people want to see more video content from brands. So what are you waiting for?

 

Topics: Video Marketing, social media marketing, Branding, newsletter, email marketing strategy

If you are like most Americans – around 70 percent of them, to be exact – you use social networking sites such as Facebook, Twitter, LinkedIn and others. And, if you are like almost everyone on the planet, you use Google to find stuff on the Internet.

Especially on your mobile phone.

Topics: Facebook advertising, social media marketing, paid media, trust building, remarketing

Social media has become a given for any brand's marketing efforts. And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

 

Topics: content marketing, inbound social media marketing, social media marketing, local SEO, content distribution

Social media has almost eclipsed the Internet landscape with it's obvious popularity. This is good news for businesses utilizing an inbound marketing strategy.

As providers of inbound marketing services, we want to promote any tactic that can enhance and improve the efficacy of an inbound marketing strategy. The term “inbound marketing” was popularized by our friends at HubSpot and describes a statistically supported method of creating and sharing content that helps drive website traffic and create fans for your business.

Topics: inbound social media marketing, social media optimization, inbound marketing, social media marketing, distribution channels

We've said it before and it is more true than ever: visual content is a powerful means for engaging visitors and generating website traffic and shares.

However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.

Topics: powerpoint, content marketing, website traffic, social media marketing, SlideShare, infographics, visual content

Everyone loves images. Real-world experience shows it and statistics confirm it. Better yet, people love to share visual content. And infographics offer powerful visual content.

We are visual creatures and we love to look at things and we love to watch. This is why video, for example, is increasingly popular in marketing. In fact, this year video content will represent 74% of all internet traffic. And four times as many consumers say they would rather watch a video about a product than to read about it.

Topics: social media marketing, infographics, Content Marketing Strategy, graphics, visual content