If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.
Topics: social media strategy, social media plan, social media marketing, social media networks, content distribution
Topics: Video Marketing, social media marketing, Branding, newsletter, email marketing strategy
Posted by Jon Sooy on Thu, May 24, 2018 @ 11:39 AM
Especially on your mobile phone.
Topics: Facebook advertising, social media marketing, paid media, trust building, remarketing
Topics: content marketing, inbound social media marketing, social media marketing, local SEO, content distribution
Posted by Jaco Grobbelaar on Fri, Jul 14, 2017 @ 09:14 AM
As providers of inbound marketing services, we want to promote any tactic that can enhance and improve the efficacy of an inbound marketing strategy. The term “inbound marketing” was popularized by our friends at HubSpot and describes a statistically supported method of creating and sharing content that helps drive website traffic and create fans for your business.
Topics: inbound social media marketing, social media optimization, inbound marketing, social media marketing, distribution channels
Posted by Jaco Grobbelaar on Fri, Jul 07, 2017 @ 09:25 AM
However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.
Topics: powerpoint, content marketing, website traffic, social media marketing, SlideShare, infographics, visual content
Posted by Jaco Grobbelaar on Wed, Jun 14, 2017 @ 04:03 PM
We are visual creatures and we love to look at things and we love to watch. This is why video, for example, is increasingly popular in marketing. In fact, this year video content will represent 74% of all internet traffic. And four times as many consumers say they would rather watch a video about a product than to read about it.
Topics: social media marketing, infographics, Content Marketing Strategy, graphics, visual content
Every marketer and business owner that creates content knows that if it doesn't get found and then shared, it simply exists. If your content is drawing traffic or creating traffic, you need to change your approach. But it may not be the quality of your work - just the nature of your content type.
Topics: Videos, article writing, Business Blogging, Likes, social media marketing, content creation, infographics
Posted by Jaco Grobbelaar on Wed, May 03, 2017 @ 09:30 AM
If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.
Topics: inbound marketing, social media marketing, affordable internet marketing, local SEO, PPC, word of mouth, publicity
Posted by Jaco Grobbelaar on Wed, Apr 19, 2017 @ 08:00 AM
There is a saying in the business world that “no one cares about your business as much as you do.” This is certainly true and it applies to your marketing strategy, as well. Inbound marketing, content creation, and local SEO all have a place, but promoting your business isn't as personal to your staff as it is to you.
Topics: Marketing Message, social media marketing, referrals, word of mouth, evangelism, promotion