BroadVision Marketing Blog

If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.

 

Topics: social media strategy, social media plan, social media marketing, social media networks, content distribution

The statistics are overwhelming: 54 percent of people want to see more video content from brands. So what are you waiting for?

 

Topics: Video Marketing, social media marketing, Branding, newsletter, email marketing strategy

If you are like most Americans – around 70 percent of them, to be exact – you use social networking sites such as Facebook, Twitter, LinkedIn and others. And, if you are like almost everyone on the planet, you use Google to find stuff on the Internet.

Especially on your mobile phone.

Topics: Facebook advertising, social media marketing, paid media, trust building, remarketing

Social media has become a given for any brand's marketing efforts. And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

 

Topics: content marketing, inbound social media marketing, social media marketing, local SEO, content distribution

Social media has almost eclipsed the Internet landscape with it's obvious popularity. This is good news for businesses utilizing an inbound marketing strategy.

As providers of inbound marketing services, we want to promote any tactic that can enhance and improve the efficacy of an inbound marketing strategy. The term “inbound marketing” was popularized by our friends at HubSpot and describes a statistically supported method of creating and sharing content that helps drive website traffic and create fans for your business.

Topics: inbound social media marketing, social media optimization, inbound marketing, social media marketing, distribution channels

We've said it before and it is more true than ever: visual content is a powerful means for engaging visitors and generating website traffic and shares.

However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.

Topics: powerpoint, content marketing, website traffic, social media marketing, SlideShare, infographics, visual content

Everyone loves images. Real-world experience shows it and statistics confirm it. Better yet, people love to share visual content. And infographics offer powerful visual content.

We are visual creatures and we love to look at things and we love to watch. This is why video, for example, is increasingly popular in marketing. In fact, this year video content will represent 74% of all internet traffic. And four times as many consumers say they would rather watch a video about a product than to read about it.

Topics: social media marketing, infographics, Content Marketing Strategy, graphics, visual content

Great content creation is no walk in the park, but not every great piece of content gets shared. So put your efforts into content types that do.

Every marketer and business owner that creates content knows that if it doesn't get found and then shared, it simply exists. If your content is drawing traffic or creating traffic, you need to change your approach. But it may not be the quality of your work - just the nature of your content type.

Topics: Videos, article writing, Business Blogging, Likes, social media marketing, content creation, infographics

One inescapable fact of business life is that you must promote your business in order to succeed. Inbound marketing is great for this, but you also have additional options.

If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.

Topics: inbound marketing, social media marketing, affordable internet marketing, local SEO, PPC, word of mouth, publicity

Having a solid marketing strategy is essential for growing your business. But there are other ways you can promote your business, as well.

There is a saying in the business world that “no one cares about your business as much as you do.” This is certainly true and it applies to your marketing strategy, as well. Inbound marketing, content creation, and local SEO all have a place, but promoting your business isn't as personal to your staff as it is to you.

Topics: Marketing Message, social media marketing, referrals, word of mouth, evangelism, promotion