If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.
Using LinkedIn for business might seem obvious, but actually doing it well can be a challenge. By now you have probably noticed that it seems just about everyone is on LinkedIn. In fact, the most recent statistics from LinkedIn indicate that there are over 364 million users.
Have you counted the number of social media networks you are on? How many computers, tablets, netbooks, laptops, smartphones, etc., do you use to connect to these social media networks? How many times have you given “permission” to access your data to those networks? Do you know how many friends, not-so-close friends and work friends you have circled, grouped and filtered?
With Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram, FourSquare, SlideShare and new social media growing and changing—do you ever wonder how anyone gets anything done all day? It eats into everyone’s day in a frantic, addictive time press. What are we doing with our time?