If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.
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Topics: social media strategy, social media plan, social media marketing, social media networks, content distribution
What do you want your social media plan to do? It seems like a straightforward enough question, but is it really? You want your actions on social media to lead a reader back to your website by way of your blog and on to become a customer or client. How is that working for you? It may not be doing what you want. Do you have a method to find out if you are being successful? Perhaps you need to scuttle your effort on some platform?
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Topics: social media plan, first-touch attribution, last-click attribution