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BroadVision Marketing Blog

Using Social Media That Matters

Posted by Jaco Grobbelaar on Fri, Nov 16, 2018 @ 02:51 PM

If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.


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Topics: social media strategy, social media plan, social media marketing, social media networks, content distribution

What is the Point of Your Social Media Plan? Is It Successful?

Posted by Jaco Grobbelaar on Thu, Jan 23, 2014 @ 07:40 AM

What do you want your social media plan to do? It seems like a straightforward enough question, but is it really? You want your actions on social media to lead a reader back to your website by way of your blog and on to become a customer or client. How is that working for you? It may not be doing what you want. Do you have a method to find out if you are being successful? Perhaps you need to scuttle your effort on some platform?

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Topics: social media plan, first-touch attribution, last-click attribution

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