BroadVision Marketing Blog

Our last section is on LinkedIn concerns Company Pages.

Do you know what these are and how to set yours up?

LinkedIn Company Pages are some of the most powerful sites on the Internet. Not only can you introduce your company to interested individuals, the site can direct a person to your product or job pages geared to that particular person. If you look at the chart from last year from LeadFormix, you will see that about as many visitors view company pages as view groups and the news.

Topics: LinkedIn Company Pages, BroadVision Marketing, Marketing in Petaluma CA, Social Media, LinkedIn

Joining Groups

LinkedIn supports forming interest groups and Wikipedia states that as of March 29, 2012 there were 1,248,019 such groups with membership numbers ranging from 1 to 744,662. At BroadVision Marketing in Petaluma CA we are very pro-LinkedIn groups and you can be, too.

Why do you suppose there are so many groups? This must be a good thing, right? Of course, and you want to jump on the band wagon as soon as you can. But how do you decide?

Topics: Social Media, LinkedIn

LinkedIn: Two Different Groups of People

You will find that you have two different groupsof people in your LinkedIn network—those that have sent you many contacts and those that have not sent you very many. Here are some suggestions from us at BroadVision Marketing.com.

You need to stay connected to the strong ones by sending them emails, texts or calls every two weeks or so. That way they will continue sending you referrals. You can also send them quality referrals, people who can help your contacts the most. Visit their websites and leave comments (all website owners and bloggers love comments). You could even send them something snail mail. Yes, I did say snail mail.

Topics: marketing, San Francisco Bay Area, Networking, Strong Connections, Weak Connections, Marketing in Petaluma CA, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Jaco Grobbelaar, Leadership

[caption id="attachment_3637" align="alignleft" width="341" caption="Jaco Grobbelaar LinkedIn Profile"] [/caption]

What's in LinkedIn for you if you are not looking for a job or an employee? Why should you network on this site? And why for that matter have you gone to Chamber of Commerce and BNI meetings?

You go to Chamber and BNI events to meet people who might be able to help you improve your business. Or you go so that you can offer your expertise to those with less experience. Perhaps you go to meet people who have a service that you need. When you look in the Yellow Pages for a business, you are not certain you want to pick a business out at random. So your goal for going to the BNI or Chamber meeting is that you want to meet some people either in the business or who know people in the business so you can get references. Perhaps you are the one with the service to offer. While you are there you pass out your business cards to others and collect theirs.

Topics: Social Media, Marketing Principles

Plenty of business people are not using LinkedIn to the best of their ability because they don't know how to make it work for them. LinkedIn reported that it has reached 135 million registered users as of November 3, 2011, up from 100 million the end of March 2011, consisting of people from more than 200 countries and territories worldwide. Why are people flocking to LinkedIn?

Topics: marketing, San Francisco Bay Area, Petaluma, Lewis Howes, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, social media marketing, Branding, Marketing strategy, Leadership

 

This video is a few years old, but the basic ideas haven't changed. You can use Microsoft Office as your RSS Reader, but that's a different video.

This is short and silly. Enjoy and learn:

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Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.

Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar.

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Topics: Using Different Media, San Francisco Bay Area, Petaluma California, News aggregator, Microsoft Office, Really Simple Syndication, RSS Feeds, BroadVision Marketing, Facebook, Social Media, LinkedIn, Business, Marketing strategy

Wikipedia defines a backlink as: “In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.”  It goes on to say: “The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage).”

The importance of the page has to do with where it appears when someone searches for a keyword, a city, a business or whatever they need information about. The best place for a webpage is as close to the top of the first page as possible. The way is gets there is mainly by the number of times a search engine, say Google, sees the URL. If it only sees the URL once, chances are that the website will be playing in the left field.

Topics: Social Media, Marketing Principles

[caption id="" align="alignright" width="300" caption="The three biggest web search engines (Photo credit: Wikipedia)"] [/caption]

When I started in this business, keywords and long keyword tails were the Search Engine Optimization (SEO) technique that was the most popular as a way to compete. Now keyword stuffing has become frowned upon as a way to get your website at the top of a search.

There are various techniques used for SEO. One way to group them is by using a hat terminology: White Hat SEO and Black Hat SEO. White Hat is said to be ethical, while Black is said to be unethical.

Topics: Social Media, Marketing Principles

[caption id="attachment_3476" align="aligncenter" width="500" caption="Some rights reserved by Armchair Builder"] [/caption]

What does your blog have to do with social media? Only everything. You blog is the piece of you that goes everywhere to prove that you still exist and to help you be found.

Your blog is the most important part of social media that there is. It is the foundation for all else.

In past blog posts we have talked about headlines, content, consistency, comment sections; and, more recently, the fact that your blog shows proof that you exist and that it how the search engines and customers find you.

Topics: Social Media, Marketing Principles

Social media has come to mean an array of activities from your website to Facebook, Twitter, LinkedIn and beyond. But the foundation of all social media is your website and your blog.

With the infinitely vast ways your website can stand out which you can do yourself or spend anywhere from a small amount of money to the big bucks, there is no excuse to not to have the best website you can afford. WordPress is the going concern for the bottom layer of the site. On top of a basic WordPress foundation, you can add different skins that will change the look without changing the computer language at the foundation.

Furthermore, when the foundation gets a makeover, you can safely download the new version without losing what is on the skin above. This way you can keep up with the latest and greatest improvements.

Topics: Using Different Media, Petaluma California, Web search engine, WordPress foundation, WordPress, Marketing in Petaluma CA, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Twitter