BroadVision Marketing Blog

[This article originally appeared here in December 2013 and has been updated and revised.]

Engagement is absolutely crucial for effective inbound marketing. It's like the engine that drives your content from simply existing to actually achieving your goals.

If it's been a while since you thought about the real purpose of your published content and  inbound marketingefforts, you're not alone.

Topics: Strong Connections, inbound marketing, inbound marketing agency, local internet marketing, local inbound marketing, content creation, E-E-A-T

LinkedIn: Two Different Groups of People

You will find that you have two different groupsof people in your LinkedIn network—those that have sent you many contacts and those that have not sent you very many. Here are some suggestions from us at BroadVision Marketing.com.

You need to stay connected to the strong ones by sending them emails, texts or calls every two weeks or so. That way they will continue sending you referrals. You can also send them quality referrals, people who can help your contacts the most. Visit their websites and leave comments (all website owners and bloggers love comments). You could even send them something snail mail. Yes, I did say snail mail.

Topics: marketing, San Francisco Bay Area, Networking, Strong Connections, Weak Connections, Marketing in Petaluma CA, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Jaco Grobbelaar, Leadership