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BroadVision Marketing Blog

Inbound Marketing Analysis and the Super Bowl

Posted by Jaco Grobbelaar on Mon, Feb 25, 2013 @ 07:52 AM

Does the thought of analyzing your inbound marketing data make your eyes roll back in your head? I love it, but most people think of it as a necessary evil. Which camp do you fall into? I want to start by discussing inbound marketing analysis and the biggest day of the year—Super Bowl Sunday. I see that you are perking up. People watch the game almost as much for the advertisements as they do the game of the best of the best. Meanwhile, ads for the most watched sporting event in the world sell for between $3.7 and $4 million for a 30 second spot. This year it was estimated that over 110 million watched the game. I can tell you this, after creating and testing, sending out enticing trailers to YouTube and other media in efforts taking months, the ad agencies will need to come up with proof that the businesses got their money’s worth.

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Topics: Super Bowl, mobile marketing analysis, Inbound marketing agency in CA, BroadVision Marketing Petaluma CA

Advertising--Digital, Physical, Promotional

Posted by Jaco Grobbelaa on Tue, Sep 27, 2011 @ 08:28 PM

[caption id="" align="alignleft" width="240" caption="Classified Ad"] [/caption]

We are still looking at the basics in advertising.  We all agree that advertisers are people who pay money to put up a message though a medium, including digital media, physical advertising, online, and product placement. Let’s take a closer look at digital advertising, physical advertising and promotions.

Digital advertising

Television commercials are “The” most efficient mass-marketing advertising platform. That’s why they cost the big bucks, especially during popular airtime, like prime time or the Super Bowl football game. In 2009 the single 30 second spot during the game cost its advertiser $3 million. Besides just showing the ad, the advertiser includes a song or jingle that help people remember the product. Virtual advertisements on television are interesting phenomena. They are mostly used at sporting events where the backdrop has computer graphics that changes as different products are displayed.

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Topics: Using Different Media, Advertising, Marketing and Advertising, Super Bowl, Email lists, Product placement, blog, Marketing Plan, Facebook, Social Media, Marketing Principles, Business, Branding, Marketing strategy

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