You already know that your target market is essential to your marketing success. But how do you figure out who those people are?
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Topics: content marketing, Target Audience, target market, target segment, personas
Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.
One of the failings of many small business marketers (and quite few large ones!) is the lack of cohesiveness and structure to their content marketing efforts. Because the truth is that survey after survey continue to show that the majority of marketers have embraced content marketing to some degree.
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Topics: content marketing, Target Audience, Marketing Plan, content creation, Content Marketing Strategy
Like many other mediums, content marketing gets analyzed and dissected regularly by marketers and others. And, like many other mediums, there is a bit of debate on whether it is a science or and an art. The consensus is that it's probably both.
What the question really brings out is the need to know how it works and why? Content marketing is not a new discipline, nor is it particularly unique. Most observers will point back to 1895 when the John Deere company first published The Furrow, a magazine for customers.
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Topics: content marketing, Target Audience, analytics, infographic, content distribution
When you write a business blog post, you need to think about who you want to direct the post to, and then you want to call them to action.
You have one important question to ask yourself before you begin to write: Who is your audience? There are at least three different audiences you could target in your post.
You have one important question to ask yourself before you begin to write: Who is your audience? There are at least three different audiences you could target in your post.
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Topics: Target Audience