BroadVision Marketing Blog

[caption id="" align="alignright" width="240" caption="Original Starbucks"] [/caption]

How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter, and YouTube? OK, raise your hands.  If it worked for you, keep your hands up. Oops.

I have a clue for you. “Social” is not the same as “ sharing.”

Topics: Using Different Media, YouTube, Social network, Brand, super influencers, Starbucks, sharing, Facebook, Social Media, Business, Twitter

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Have you been in business all your life, but are new to social media? Have requests from your clients (or your kids) forced you into the 21 ^st Century kicking and screaming? Does the terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?

Believe it or not much of this is so new that it’s just as new to the young entrepreneur as well.

Let’s just look at some of the current terms and see if we can’t turn them into plain language.

Topics: Customer, Online Communities, VoC, Hearing (sense), Voice of the Client, Marketing Plan, Facebook, internet marketing, Social Media, Marketing Principles, Business, Twitter