Keyword research. Words that cause the bravest business person to shudder. You, the client, want to know how your inbound marketing agency is going to get you on the first page of Google and you read somewhere that keyword research is the key. And you are right. But finding the right keywords can be difficult. The first hurtle both you and your agency need to work on is defining your target market. While that can be easy if you only sell pizza, it gets much more difficult if you are selling a complex menu to various groups of diners at different times of day. Where to begin?