If you are a local business you want to be found online. And a local SEO strategy is essential. But getting visitors to stay on your site can be a challenge.
There are a number of statistics of how long the average visitor stays on a website before clicking away. A good estimate is about 15 seconds. The tragedy for many local businesses is that, while they may be quite successful in driving traffic to their site, they fail to keep visitors there long enough to interact or engage with them.