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BroadVision Marketing Blog

Video For Content Marketing: Be Seen And Deliver

Posted by Jaco Grobbelaar on Wed, Feb 28, 2024 @ 05:00 AM

[This article was first published in August 2018 and has been updated and revised for 2024.]

Most business owners shy away from creating video content and visions of expensive production requirements. But short form video doesn't have to be.

The reality of video content is that it can be easily produced with nothing more than a smart phone. And the power of short form video is unsurpassed in content marketing.

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Topics: YouTube Videos, Video Marketing, Media Marketing Strategy, Branding, video, visual content, native video, short form video

3 Pillars Of Content Marketing Strategy

Posted by Jaco Grobbelaar on Mon, Oct 30, 2023 @ 12:00 PM

There are a number of elements required for a successful content marketing strategy. But what are the three fundamental elements that are non-negotiable?

If you are reading this you may already know that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business! 

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Topics: content marketing, content development, content creation, Content Marketing Strategy, website design, visual content, content distribution, distribution channels

Content Marketing Means Video, Too!

Posted by Jaco Grobbelaar on Wed, May 31, 2023 @ 11:45 AM

[This article first appeared here in February 2019 and has been revised and updated for 2023.]

Content marketing isn't just blogs and articles. It can include images, infographics, slide decks and especially short-form video.

Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.

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Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence

Increase Your Traffic With Infographics [Tips]

Posted by Jaco Grobbelaar on Sun, Jan 22, 2023 @ 11:29 AM

Everyone wants to see more visitors to their website. And, while there are many tools to make this happen, visual content has proven to be one of best ways get social shares and drive traffic. 

[This post was previously published and has been revised and updated here]

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Topics: social media optimization, infographics, repurposing content, graphics, visual content

Maximize Your Visual Content Efforts With Online Tools

Posted by Jaco Grobbelaar on Thu, Dec 22, 2022 @ 01:28 PM

We've said it before and it is more true than ever: visual content is a powerful means for engaging visitors and generating website traffic and shares.

However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.

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Topics: powerpoint, content marketing, website traffic, social media marketing, SlideShare, infographics, visual content

Increase Your Traffic With Infographics [Tips]

Posted by Jaco Grobbelaar on Thu, Sep 06, 2018 @ 10:01 AM

Everyone wants to see more visitors to their website. And, while there are many tools to make this happen, visual content has proven to be one of best ways get social shares and drive traffic. 

[This post was previously published and has been revised and updated here]

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Topics: social media optimization, infographics, repurposing content, graphics, visual content

Content Marketing With Lead Magnets [Part 2]

Posted by Jaco Grobbelaar on Fri, Nov 03, 2017 @ 09:21 PM

Everyone who has spent time browsing the Internet has been exposed to lead magnets. And most people have traded a name and email address for some kind of premium content. 

In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades. 

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Topics: Social Media, video, infographic, Content Marketing Strategy, visual content, lead magnet, ebook

Why Great Infographics Make Great Content - And What Makes Them Great

Posted by Jaco Grobbelaar on Fri, Aug 11, 2017 @ 09:03 AM

Human beings are visual creatures and visual content attracts attention. And attention drives website traffic. Which is why infographics are a great choice.

Just saying that visual content is powerful is simply stating the obvious. Pointing out that infographics, in particular, stand out among other various forms of content requires facts.

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Topics: website traffic, Web content, infographics, Content Marketing Strategy, graphics, visual content

Great Video Is Still A Winner For Visual Content

Posted by Jaco Grobbelaar on Wed, Jul 12, 2017 @ 09:29 AM

Video continues to dominate the content marketing realm with marketers and business owners. And, because the numbers continue to climb, video is becoming the king of visual content.

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign.

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Topics: website traffic, Video Marketing, inbound marketing, video, content creation, visual content

Maximize Your Visual Content Efforts With Online Tools

Posted by Jaco Grobbelaar on Fri, Jul 07, 2017 @ 09:25 AM

We've said it before and it is more true than ever: visual content is a powerful means for engaging visitors and generating website traffic and shares.

However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.

Read More

Topics: powerpoint, content marketing, website traffic, social media marketing, SlideShare, infographics, visual content

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