[This article was first published here in September 2017 and has been updated and revised.]
Even if you're strictly a local business you still want to be found online, which means a local SEO strategy is essential. But getting visitors to your site to stay can be a challenge.
There are numbers of statistics that claim to reveal just how long the average visitor stays on a webpage before clicking away. While the numbers vary depending on the source, a good estimate is about 53 seconds. Your goal, however, is to keep them engaged!
Read More
Topics:
website traffic,
homepage,
local SEO,
user experience,
website design,
local seo marketing,
affordable local seo,
on page SEO,
local seo basics
There are a number of elements required for a successful content marketing strategy. But what are the three fundamental elements that are non-negotiable?
If you are reading this you may already know that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business!
Read More
Topics:
content marketing,
content development,
content creation,
Content Marketing Strategy,
website design,
visual content,
content distribution,
distribution channels
You're browsing the Internet and you click on a promising website link. But it's slow, or confusing, or cluttered and difficult to navigate. So, you leave.
We've all done it. And it's frustrating and even annoying for us. But it can be deadly to a business with a website that offers a poor user experience.
Read More
Topics:
website traffic,
user experience,
UX,
website design,
on page SEO,
digital marketing strategy
Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.
Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important.
Read More
Topics:
website traffic,
Landing pages,
SEO strategy,
website design,
email marketing strategy
Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.
Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important.
Read More
Topics:
website traffic,
Landing pages,
SEO strategy,
website design,
email marketing strategy
You might pay for clicks, rely solely on SEO, or use a combination of tactics to drive traffic to your site. But if your landing pages aren't enticing, engaging, and compelling, visitors aren't staying.
Read More
Topics:
website traffic,
Landing page optimization,
Landing pages,
inbound marketing,
content development,
website design
There are many factors - or signals - that determine a website's search engine ranking. And a mobile-friendly website is one the biggest. And it's not optional any longer.
More Internet searches are done on smart phones and tablets now than on laptops and desktops, according to Google, yet only 44 percent of business websites are optimized for mobile. It's been estimated that mobile search would exceed desktop searches by 27.8 billion queries in 2016. (BIA/Kelsey).
Read More
Topics:
mobile search,
affordable SEO,
local SEO,
website design,
responsive design,
mobile-friendly design
The most critical components of an effective website is not SEO or calls-to-action. The most important thing for your site is the user’s experience.
Read More
Topics:
CTA,
website traffic,
Web content,
web marketing tips,
mobile search,
user experience,
UX,
website design
