Posted by Jaco Grobbelaar on Wed, May 03, 2017 @ 09:30 AM
If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.
Topics: inbound marketing, social media marketing, affordable internet marketing, local SEO, PPC, word of mouth, publicity
Posted by Jaco Grobbelaar on Wed, Apr 19, 2017 @ 08:00 AM
There is a saying in the business world that “no one cares about your business as much as you do.” This is certainly true and it applies to your marketing strategy, as well. Inbound marketing, content creation, and local SEO all have a place, but promoting your business isn't as personal to your staff as it is to you.
Topics: Marketing Message, social media marketing, referrals, word of mouth, evangelism, promotion
