[This article was last published in February 2024 and has been updated and revised.]
Most business owners shy away from creating video content and visions of expensive production requirements. But short form video doesn't have to be.
The reality of video content is that it can be easily produced with nothing more than a smart phone. And the power of short form video is unsurpassed in content marketing.
Topics: YouTube Videos, Video Marketing, Media Marketing Strategy, Branding, video, visual content, native video, short form video
[This article was published in May 2024 and has been updated, and revised.]
If there is one thing that business owners and marketing professionals have learned over the last decade or so is that video rocks! Especially short form video.
People love to watch video and incorporating this visual powerhouse into your digital marketing is a surefire tactic for attracting attention and driving traffic to your website.
Topics: YouTube Videos, Video Marketing, inbound social media marketing, video, native video
[This article first appeared here in February 2019 and has been revised and updated for 2023.]
Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.
Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence
[This article first appeared here in October 2022 and has been updated and revised for 2023.]
Everyone loves video. And we know that video is powerful. But brands often undervalue the power of short-form video to boost their digital marketing efforts.
Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.
Topics: YouTube Videos, Video Marketing, video, digital marketing, native video, digital marketing strategy, short form video
There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign. So is video something that is just going to have to wait?
Topics: content marketing, Videos, YouTube Videos, Video Marketing, inbound marketing tips, affordable internet marketing
In May 2012 Google purchased YouTube, creating a super way to attract customers by adding video content to any website of any business, big or small. The benefit from using video is that now a video-encrusted site weighs more within Google’s search engine algorithm. When you add a video to your site, Google perceives this as a better quality site and you move further ahead in the search results. With better search results, you attract customers.
What is more, when you create a video for your company, there is the possibility that your video can “go viral”. This has a bigger chance of happening than with a text-only post. If you have embedded YouTube links on your site, it will download faster and the attracted customers are more likely to stay and visit when they aren’t angered by a slow loading site.
Topics: YouTube, Videos, attract customers, YouTube Videos