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10 Reasons Why Content Marketing Works

Updated Dec. 2023 Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2023 …

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by Jaco Grobbelaar
10 min read
Thu, Apr 28, 2022 @ 05:00 AM
content marketing content development
content creation Content Marketing Strategy digital marketing content distribution

Being Conned by Misleading Advertising Claims

Advertising claims are not what they appear to be. While we tend to look at ads as ineffective, advertisers know better. …

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by Jaco Grobbelaar
4 min read
Sun, Apr 03, 2022 @ 09:16 AM
Advertising and Marketing Online Communities
Social Media Content Marketing Strategy content distribution distribution channels trust building blogging strategy short form video

Headlines and Shoulders Above the Competition: 6 Top Headline Techniques

Guest Blogger—Ann Mullen Are all headline swipe files just a bunch of snake oil? I actually found a recent blog by Yaro …

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by Jaco Grobbelaar
3 min read
Fri, Feb 11, 2022 @ 05:54 PM
social media strategy content marketing
inbound social media marketing Social Media social media marketing local SEO content distribution

Social Media Strategy: Verifying a HubSpot Website for Pinterest

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by Jaco Grobbelaar
5 min read
Fri, Jan 07, 2022 @ 04:37 PM
Social Media Managing social media strategy
content marketing Pinterest inbound social media marketing Hubspot Social Media social media marketing local SEO content distribution

Marketing Strategies: Demand Generation vs. Lead Generation

How many of you, business people out there, are confused about the difference between lead generation and demand generat …

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by Jaco Grobbelaar
11 min read
Thu, Jan 06, 2022 @ 02:43 PM
demand generation Online Communities
lead generation strategy Internet Marketing Strategy Social Media demand generation strategy lead generation Content Marketing Strategy content distribution distribution channels trust building blogging strategy short form video

Digital Marketing: What Matters

We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digi …

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by Jaco Grobbelaar
4 min read
Fri, Oct 29, 2021 @ 09:19 AM
social media strategy content marketing
inbound social media marketing Social Media social media marketing local SEO content distribution

Marketing Syntax - The Language of Marketing

Did you know that Marketing has a very specific language and syntax? The purpose of this language is to get attention, g …

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by Jaco Grobbelaar
1 min read
Fri, Oct 08, 2021 @ 09:21 AM
social media strategy content marketing
inbound social media marketing Social Media social media marketing local SEO content distribution

3 Main Steps To Achieving Your Marketing Objectives

There is more to marketing objectives than simply increasing sales, and the key to achieving your objectives is to have …

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by Jaco Grobbelaar
8 min read
Mon, Oct 04, 2021 @ 02:08 PM
Online Communities digital marketing objectives
Marketing Objectives complimentary Marketing Strategy Session Internet Marketing Strategy Social Media Content Marketing Strategy content distribution distribution channels trust building blogging strategy short form video

Attentionomics: An idea proposed by Steve Rubel

What do you get when you link attention with economic value creation? Attentionomics, which Steve Rubelsays is a combina …

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by Jaco Grobbelaar
2 min read
Sun, Jun 06, 2021 @ 09:01 AM
social media strategy content marketing
inbound social media marketing Social Media social media marketing local SEO content distribution attentionomics

Content Marketing - Art Or Science?

Like many other mediums, content marketing gets analyzed and dissected regularly by marketers and others. And, like many …

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by Jaco Grobbelaar
3 min read
Sun, May 09, 2021 @ 12:05 PM
The Science of Content Marketing
content marketing Target Audience
analytics infographic content distribution
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