Social media has almost eclipsed the Internet landscape with it's obvious popularity. This is good news for businesses utilizing an inbound marketing strategy.
As providers of inbound marketing services, we want to promote any tactic that can enhance and improve the efficacy of an inbound marketing strategy. The term “inbound marketing” was popularized by our friends at HubSpot and describes a statistically supported method of creating and sharing content that helps drive website traffic and create fans for your business.
When it comes to inbound marketing, there are many tools and platforms for driving website traffic. But if you're not on LinkedIn, you're missing out on a huge opportunity.
For a business owner, being on LinkedIn might seem like an obvious tactic, but actually doing it well can be a challenge. By now you have probably noticed that it seems just about everyone is on LinkedIn.
Business owners today are using social media as an inbound marketing outlet with great results. While finding new customers and clients is perfect there is another huge advantage of having a social media presence. That is that social media takes place in real time. You will see messages and comments seconds after they have been posted. This means you can respond quickly and answer these queries or comments, think how that makes your customer service look? This will lead to great inbound marketing opportunities.