Social media has become a given for any brand's marketing efforts. And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.
As providers of inbound marketing services, we want to promote any tactic that can enhance and improve the efficacy of an inbound marketing strategy. The term “inbound marketing” was popularized by our friends at HubSpot and describes a statistically supported method of creating and sharing content that helps drive website traffic and create fans for your business.
For a business owner, being on LinkedIn might seem like an obvious tactic, but actually doing it well can be a challenge. By now you have probably noticed that it seems just about everyone is on LinkedIn.
Business owners today are using social media as an inbound marketing outlet with great results. While finding new customers and clients is perfect there is another huge advantage of having a social media presence. That is that social media takes place in real time. You will see messages and comments seconds after they have been posted. This means you can respond quickly and answer these queries or comments, think how that makes your customer service look? This will lead to great inbound marketing opportunities.