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BroadVision Marketing Blog

7 Advantages Of An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Mar 01, 2018 @ 01:00 PM

Traditional marketing is not dead. In fact, it seems to be going as strong as ever. But it is still a poor strategy choice when compared to inbound marketing.

Traditional, or outbound, marketing strategies are typically dependent on paid advertising. The objective is to capture attention, often by "interrupting" a target audience with a print ad, billboard, and radio or television commercials. This approach still has significant influence in the marketing world.

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Topics: outbound marketing, Advertising, Advertising and Marketing, PPC, Social Media, inbound marketing

Engage Your Leads With A Compelling Call-To-Action

Posted by Jaco Grobbelaar on Wed, Nov 08, 2017 @ 09:03 AM

It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that?

 

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Topics: Advertising, outbound marketing, inbound marketing strategy, lead magnet, Landing pages

Revisiting The Power Of An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Mon, Oct 16, 2017 @ 02:36 PM

As a business owner or marketer you have a number of marketing strategies to choose from. But not all marketing strategies are a good fit for every business. So how do you decide?

[This post was adapted and revised from a post published June 2016]

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Topics: Advertising, outbound marketing, inbound marketing strategy, Content Marketing Strategy, Business Blogging, email marketing, white papers

7 Reasons For Moving To An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Jan 25, 2017 @ 09:00 AM

Your business deserves the best marketing strategy you can afford. We say inbound marketing is the best approach for your money. Here’s why.

Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay.  But, according to the Harvard Business Review, it works less than ten percent of the time.

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Topics: inbound marketing strategy, outbound marketing, Blogging, Landing pages, SEO, content creation

4 Ways Inbound Marketing Rules [Infographic]

Posted by Jaco Grobbelaar on Wed, May 27, 2015 @ 12:30 PM

Chances are that you are either a business owner who oversees your own marketing efforts for your company, or a staffer responsible for some or all of the marketing in the company. And chances are you are involved in some level of "Inbound Marketing" whether you realized it or not.

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Topics: outbound marketing, social media strategy, Advertising and Marketing, inbound marketing

A Broad View of Marketing--To Inbound, Brick-and-Mortar and Beyond

Posted by Jaco Grobbelaar on Wed, Mar 12, 2014 @ 07:27 AM

Times are challenging. Being a business owner does not guarantee that you are set for life... Even multinational corporations are downsizing or going out of business.  So what actions does a business need to do to keep growing in this faltering economy? While there are no guarantees there always are a few techniques a savvy business professional can do to thrive successfully in this economy.

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Topics: outbound marketing, inbound marketing, broadview

Internal, Inbound and Outbound Links vs. Inbound and Outbound Marketing

Posted by Jaco Grobbelaa on Wed, May 23, 2012 @ 02:10 AM

I have been stumbling over the words “internal”, "inbound" and “outbound” for the last few weeks and it seemed that no one could explain why. I have finally figured this mystery out.

There are “internal, inbound and outbound links" and “inbound and outbound marketing”. Links and marketing are entirely different things with the some of the same words just made to trip people up.

Here are the tricks: Links refer to sites that are not on the current blog post. Marketing is about how we send out the message that we have a product or service for sale.

Internal, inbound and outbound links refer to links that are attached to a blog post.

  • "Internal links" are links that go from one of your website pages to another of your own website pages. This week I learned that each blog post is a website page and you are more than welcome to link your current blog post to previous ones that are written along the same lines. You can also link to pages that tell about your website, your services, your contact information, in fact anything at all having to do with your website.
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Topics: Marketing Principles, inbound links, internal links, internal marketing, outbound links, outbound marketing

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