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BroadVision Marketing Blog

Create Your Content Marketing Personas [Tips]

Posted by Jaco Grobbelaar on Wed, Jun 07, 2017 @ 05:19 PM

Content marketing as a basis for effective inbound strategy requires solid knowledge of your audience. But figuring out who those people are and how to attract them requires research.

As a business owner it is not enough to simply say, "I know my customers." and think you have it all figured out. In fact, as much as we would like to think we do have it figured out, if you haven't done the work, you probably don't.

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Topics: psychographics, target demographic, inbound marketing, personas, Content Marketing Strategy, avatars

Infographic-Local Inbound Marketing: Know Your Target Market--Boomers

Posted by Jaco Grobbelaar on Thu, Sep 26, 2013 @ 07:56 AM

What do Bill Gates, the late Steve Jobs, “internet founder” Al Gore and a local inbound marketing strategy all have in common? If you say computers, I’ll have to tell you that’s not all. They are all Baby Boomers and almost every organization has one or other product or service they want to sell to baby boomers. Jobs and Gates were both born in 1955 and Gore was born in 1948. Baby Boomers are not only the largest market segment today, they are also the local inbound market segment with the most dispensable income – in other words, they have money to spend!

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Topics: Baby Boomers, Petaluma CA, inbound marketing agency, local internet marketing, target market, local inbound marketing, personas

Personas—The Way to Understand Your Market Segment

Posted by Jaco Grobbelaar on Thu, Jan 17, 2013 @ 05:55 AM

Personas are a way to understand your market segment. I’ll bet you think you know all about personas. But do you have them? Are you using them to define your market segment or are they sitting in a notebook somewhere totally forgotten? I thought so. I am going to breathe some life back into those market segments, known as personas, by bringing you the traditional persona criteria and another way to look at your market segments.

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Topics: BroadVision Marketing in Petaluma CA, Marketing in Petaluma CA, target segment, personas, persona

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