Running and maintaining a website is never easy. Once your website is launched, you need to ensure that it is optimal at all times if you want to earn greater revenue in the long run. Maintaining a website is a challenge for sure. However, if you let your website fall into disarray, it could lead to a host of problems, which could affect your site’s traffic and ranking. The most important issue with an unmaintained website is security breaches. This could be malware or spam, or worse yet, hacking attempts. Thus, to stay away from all these issues, you must make website maintenance a top priority.
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For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homepage and a landing page is critical.
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Topics:
landing page,
website traffic,
inbound marketing,
SEO,
homepage
If you're not a marketer, but a business owner or manager tasked with your own marketing, landing pages can be intimidating.
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Topics:
call-to-action,
website traffic,
Landing pages,
lead generation,
lead magnet
There's a variety of content types that can be used in your content marketing efforts and eBooks are still winners.
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Topics:
thought leadership,
content creation,
lead generation,
ebooks,
ebook
Your written content does not have to be Pulitzer Prize quality stuff. But what you say and how you say it on your website and blog is critical.
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Topics:
content marketing,
Keywords,
Writing,
content creation,
featured snippets
There is more to marketing objectives than simply increasing sales, and the key to achieving your objectives is to have a plan or three!
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Topics:
content marketing,
Marketing Objectives,
Marketing Plan,
Goal setting,
sample marketing plan
Showcasing your clients before, during, and after they have benefited from your product or service is a powerful way to communicate your offering to prospects. Why? Because everyone loves stories!
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Topics:
content marketing,
Branding Case Study,
content creation,
digital marketing,
case studies
There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.
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Topics:
content marketing,
website traffic,
Blogging,
business blog,
Content Marketing Strategy
For most people, these two terms mean the same thing and are often used interchangeably. We speak of our strategy and describe our plan, and we're talking about one thing. However, it's critically important for a successful digital marketing effort to understand that a strategy is not a plan. So, what's the difference?
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Topics:
digital marketing objectives,
inbound marketing,
Marketing Plan,
Marketing strategy,
digital marketing
We always strive to ensure that our marketing efforts are effective and successful - and that our strategy is relevant and up-to-date. Therefore, in a world where marketing fads come and go it's fair to ask if content marketing is still a valid strategy?
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Topics:
inbound marketing strategy,
content marketing,
Content Marketing Strategy,
digital marketing,
marketing trends
