Search Engine Optimization - it’s a phrase that strikes both fear and excitement into the hearts of small business owners everywhere. On one hand, it has the power to make or break your website's ranking on Google and other search engines. On the other, it’s a complex and ever-changing world that can be both exciting and difficult to keep up with.
The world of SEO is both broad and deep. Like a flowing body of water, it is also changing constantly. And it is hard for business owners and marketing managers to stay afloat.
The reality is that comprehensive SEO management is a full-time occupation, but there are still actions you can take on your own to improve your website's search engine optimization.
Today it is generally understood that SEO is a requirement for any business with an online presence. But most businesses also need an affordable SEO service.
Today it is apparent that SEO is far more complex and organic than it was at any time previously. Failure to keep up with the evolving state of SEO can cause a business to literally "fall of the radar" of organic search. And this means that keeping up with the changes can require a full-time SEO specialist.
Whether it's simply your home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.
If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.
Almost everyone involved in promoting a business today knows that search engine optimization is no longer optional. But can you have affordable SEO?
As a business owner functioning as your own marketer, or a sales and marketing manager trying to work with a limited budget, having affordable SEO services is a must. But it can be a sketchy endeavor to find a truly affordable local SEO company that is both high quality and reliable, as well as ‘affordable’.
An affordable local SEO marketing strategy involves hands-on work with your website and your Internet presence. The good news is that is achievable and effective.
[This post is a revised and updated version of an article published in September 2016]
In many ways, an affordable Internet marketing strategy is not much different than an "old school" approach. There are different tactics you can use to get the attention of your audience. So how do you choose?
Internet marketing is actually a very broad canvas that can be filled with a variety of subjects, so to speak. Chief among these, in our view, is the use of "inbound marketing" strategies as opposed to simple, paid advertising. In other words, owned media versus paid media.
SEO and especially local SEO is a critical part of Inbound marketing and is constantly changing. So what are the major trends for 2017?
[An earlier version of this post was published one year ago. This post has been revised and updated to 2017.]
There are many factors - or signals - that determine a website's search engine ranking. And a mobile-friendly website is one the biggest. And it's not optional any longer.
More Internet searches are done on smart phones and tablets now than on laptops and desktops, according to Google, yet only 44 percent of business websites are optimized for mobile. It's been estimated that mobile search would exceed desktop searches by 27.8 billion queries in 2016. (BIA/Kelsey).
People are looking for your business. They may not know that when they search online, but great local SEO will bring them to your website.