[This article was previously published in December 2023 and has been revised and updated.]
Whether it's simply your home page, or a series of specialized destination pages, having optimized landing pages are key elements of an effective local SEO strategy.
If you are a local "brick-and-mortar" business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. and local SEO landing pages will help you to be found locally.
Topics: CTA, Landing page optimization, Landing pages, local inbound marketing, local SEO, local seo marketing, local seo basics, AI, GMB, Google My Business
[This article was previously published in November 2022 and has been expanded and updated.]
Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site.
The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic.
Topics: local inbound marketing strategy, Business Blogging, local internet marketing, local SEO, affordable local seo, blogging strategy, blog post optimization, AI, LLM
[This article was originally published in February 2018 and has been updated and revised.]
The success of your email messaging is largely determined by the type of email campaign you are engaged in. That is, who you're emailing and why it matters.
There are tactics for "crafting and drafting" highly effective emails that get opened. But there are elements of effective email marketing that are determined by the type of campaign.
Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy, AI, artificial intelligence
[This article first appeared here in February 2019 and has been revised and updated for 2023.]
Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.
Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence