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BroadVision Marketing Blog

Affordable Local SEO Requires Effective Landing Pages

Posted by Jaco Grobbelaar on Wed, Dec 27, 2023 @ 01:15 PM


[This article was first published in July 2017 and has been revised and updated for 2024.]

Whether it's simply a home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.

If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.

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Topics: CTA, Landing page optimization, Landing pages, affordable SEO, local SEO, affordable local seo, AI, GMB, Google My Business

How To Optimize Your Blog Posts For Local Traffic

Posted by Jaco Grobbelaar on Wed, Dec 20, 2023 @ 09:57 AM


[This article was previously published in November 2022 and has been expanded and updated.]

Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site

The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic. 

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Topics: local inbound marketing strategy, Business Blogging, local internet marketing, local SEO, affordable local seo, blogging strategy, blog post optimization, AI, LLM

Optimizing Your Email Marketing Campaign Strategy [Tips]

Posted by Jaco Grobbelaar on Wed, Jun 21, 2023 @ 11:30 AM

[This article was originally published in February 2018 and has been updated and revised.]


The success of your email messaging is largely determined by the type of email campaign you are engaged in. That is, who you're emailing and why it matters.

There are tactics for "crafting and drafting" highly effective emails that get opened. But there are  elements of effective email marketing that are determined by the type of campaign.

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Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy, AI, artificial intelligence

Content Marketing Means Video, Too!

Posted by Jaco Grobbelaar on Wed, May 31, 2023 @ 11:45 AM

[This article first appeared here in February 2019 and has been revised and updated for 2023.]

Content marketing isn't just blogs and articles. It can include images, infographics, slide decks and especially short-form video.

Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.

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Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence

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