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BroadVision Marketing Blog

Want To Attract Leads? Use A Lead Magnet!

Posted by Jaco Grobbelaar on Tue, May 16, 2023 @ 05:00 AM

[This article first appeared here in March 2019 and has been updated and revised.]


Whether you’re building an email list, driving traffic to your website, or nurturing prospects, using a lead magnet is a surefire method for getting a response.

As the name suggests, a lead magnet is an offer of some type that is designed to attract leads, to incite the interest of potential customers or clients. And they are essential for digital marketing.

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Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet

Evangelize Your Business With A Strategy And Content

Posted by Jaco Grobbelaar on Wed, Dec 07, 2016 @ 09:00 AM

Content and strategy go together for an effective marketing plan. And getting the word out there about your business is the main objective.

A Real and Effective Strategy for Promoting Your Company

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Topics: social media strategy, attract customers, inbound marketing, content, referrals, testimonials

10 Things To Do (And NOT Do) For Local SEO [Infographic]

Posted by Jaco Grobbelaar on Wed, Sep 28, 2016 @ 09:00 AM

Local SEO is not a magic wand that will bring droves of customers to your door. But, done right, it will bring people to your website.

Casey Meraz is the founder of Juris Digital & Ethical SEO Consulting. In a recent post on Moz, he made this statement:

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Topics: Google, content marketing, website traffic, attract customers, inbound marketing, SEO, social media marketing, local SEO

4 Wins From Working With An Inbound Marketing Company

Posted by Jaco Grobbelaar on Wed, Apr 22, 2015 @ 12:30 PM

According to HubSpot, one of the premier inbound marketing and sales platforms in the world, "inbound marketing" began in 2006.

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Topics: attract customers, Content Marketing Strategy, marketing company

Inbound Marketing: Landing Pages--Make Me an Offer or 40+

Posted by Jaco Grobbelaar on Mon, Jan 26, 2015 @ 11:17 AM

In 2013 I first published this article. I'd like to know how far along you are with your 40+ landing pages? It's not easy to create of an item you want potential clients to click on your call-to-action. Getting the call-to-action written to attract a particular persona is not easy. Keeping track of those who offer their email to see what you are offering is not easy. For this reason I think that Hubspot software makes all these processes easier. So I ask you once again-How many landing pages are on your website?--Jaco

Landing pages are important pages of websites because a website is mostly static, without many changes per page. A blog should be alive, but it has to be found. Landing pages, and there should be lots of them, are pages that your potential clients have chosen to land on and might choose to answer a call-to-action.

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Topics: attract customers, Advertising and Marketing, Landing pages

Attract Customers With YouTube Videos

Posted by Jaco Grobbelaar on Mon, Oct 01, 2012 @ 09:07 AM


6 Ways to Attract Customers

In May 2012 Google purchased YouTube, creating a super way to attract customers by adding video content to any website of any business, big or small. The benefit from using video is that now a video-encrusted site weighs more within Google’s search engine algorithm. When you add a video to your site, Google perceives this as a better quality site and you move further ahead in the search results. With better search results, you attract customers.

What is more, when you create a video for your company, there is the possibility that your video can “go viral”. This has a bigger chance of happening than with a text-only post.  If you have embedded YouTube links on your site, it will download faster and the attracted customers are more likely to stay and visit when they aren’t angered by a slow loading site.

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Topics: YouTube, Videos, attract customers, YouTube Videos

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