Attention website owners! Are you tired of seeing your website ranked far below your competitors on Google's search results? Have you been wondering what it takes to boost your SEO ranking and attract more traffic to your site? Well, wonder no more!
[This article was originally published in February 2019 and has been updated and revised.]
One of the most common challenges facing any business engaged in a digital marketing strategy is the need for inbound content marketing.
That means publishing valuable content that educates and engages your prospects. This type of content is critical for an effective inbound marketing strategy. And any business can do it!
Visitors to websites have grown more sophisticated in their expectations and are accustomed to finding what they need online, so quality content is critical.
And, while the New Year traditional means looking ahead, improving your website's value can mean looking back at what still matters moving forward.
[This article was originally posted in September of 2018. Two years have passed, marketing has evolved, and the world has also gone through a unique period of pandemic and all the fallout from that. So, it is a fair question to ask once again, does blogging still matter for content marketing? With that in mind, we have updated and expanded this post.]
With all the changes in search engine optimization and the vast range of social media platforms available, does blogging still matter for content marketing?
Blogging should be as simple as writing passionately about your topic, uploading it to your website, and getting people to read it. Right?
Content creation needs to be about the user experience. You have to not only create good relevant content that provides value, but it also has to look good.
There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.
There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business.
This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."
Your business deserves the best marketing strategy you can afford. We say inbound marketing is the best approach for your money. Here’s why.
Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay. But, according to the Harvard Business Review, it works less than ten percent of the time.
The days of simply "showing up" on the Internet and hoping your site will be found are long gone. And if you're a local business, then local SEO is a given. And that means creating great content.
One of the biggest mistakes many small business owners - especially "brick-and-mortar" business owners - tend to make is that content doesn't matter. Not for them. Not a local business with an actual store, shop or office. Just simply having a snazzy website and basic information is sufficient.
Being aware of the most common blogging mistakes will improve your blog and keep you from diminishing your business blogging efforts.
One of the major components of inbound marketing is creating great content. One of the best ways to generate a steady flow of this great content is by publishing a business blog.