[This article was originally published in March 2021 and has been expanded and updated.]
Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site.
The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic.
Topics: local inbound marketing strategy, Business Blogging, local SEO, blogging strategy, blog post optimization
Content is the primary key to successful digital marketing. But if it's not helpful content, it isn't helping your search engine rankings.
Written content, whether webpage copy or business blog articles, are critical content elements that can provide what Google has termed "helpful content." And Google is now ranking search results accordingly.
Topics: business blogs, Google Search, SEO, Search Engine Optimization, content creation, blogging strategy
There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.
But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.
Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content
There are few things more powerful when it comes to driving traffic to your company's website than business blog posts.
By harnessing the power of search engine optimization, frequent and consistent blog articles can pull in a higher percentage of leads and website visits than all other SEO tactics combined. If, that is, you have a proper strategy and produce valuable and relevant blog content.
Topics: Corporate blog, Business Blogging, business blog, blogging strategy, blog post tips, blog post optimization
A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.
So, what does this mean for you? A quality business blog is still "a thing."
Topics: Corporate blog, Business Blogging, Small business marketing strategy, business blog, blogging strategy
Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses.
As a result, there is constant pressure on business owners and their marketing staff to get their website seen by more people.
Topics: website traffic, business blog, blogging strategy, blog post tips, driving traffic
Unfortunately, no.
Content creation needs to be about the user experience. You have to not only create good relevant content that provides value, but it also has to look good.
Topics: Blogging, blogging strategy
Let's just say it right at the start: Blogging can be a powerful marketing tactic.
Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy
The short answer is, "It all still matters." The longer answer is, well, longer.
Topics: Business Blogging, Small business marketing strategy, online marketing strategy, SEO strategy, blogging strategy