BroadVision Marketing Blog

[This article first appeared here in June 2018 and has been updated and revised to reflect changes and trends that have occurred since.] 

If your business website hosts consistently published blog articles, then you are far ahead of many of your competitors. And it can only get better.

If you're a business owner struggling to maintain a business blog on your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore.

But, the truth is that we can often over-complicate the process and the work required.

Topics: business blogs, content marketing, Corporate blog, Business Blogging, inbound marketing, SEO, business blog, SERP, blogging strategy

[This article was originally published in July 2022 and has been expanded and revised.]

There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.

But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.

Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content

 

Blogs have been around for almost 30 years and the first business blogs started in the early 2000s. And today they serve as critical components of inbound marketing strategies.

Some blogs exist to provide a forum for a business owner while others are published with the primary goal of driving traffic to the website. In other words, as an inbound marketing tactic.

Topics: business blogs, inbound marketing strategy, Corporate blog, Business Blogging, blogging strategy, blog post tips, inbound marketing blog

 

[This article was originally published in October 2015 and has been updated and expanded.]

For many business owners, handing over some or all of their marketing functions can be a relief. And this is especially true with inbound marketing services and your blog.

However, if you're a small business looking to engage a reputable inbound marketing service, your concerns regarding cost-effectiveness and efficiency can be very real. Not to mention any concerns about whether this "inbound marketing" thing really works?

Topics: business blogs, Corporate blog, Business Blogging, Professional Services Provider, inbound marketing, local inbound marketing agency, business blog, blogging strategy, inbound marketing services

 

[This article was originally published in March 2021 and has been expanded and updated.]

Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site. 

The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic. 

Topics: local inbound marketing strategy, Business Blogging, local SEO, blogging strategy, blog post optimization

Content is the primary key to successful digital marketing. But if it's not helpful content, it isn't helping your search engine rankings.

Written content, whether webpage copy or business blog articles, are critical content elements that can provide what Google has termed "helpful content." And Google is now ranking search results accordingly.

Topics: business blogs, Google Search, SEO, Search Engine Optimization, content creation, blogging strategy

There are few things more powerful when it comes to driving traffic to your company's website than business blog posts.

By harnessing the power of search engine optimization, frequent and consistent blog articles can pull in a higher percentage of leads and website visits than all other SEO tactics combined. If, that is, you have a proper strategy and produce valuable and relevant blog content.

Topics: Corporate blog, Business Blogging, business blog, blogging strategy, blog post tips, blog post optimization

 

A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.

So, what does this mean for you? A quality business blog is still "a thing."

Topics: Corporate blog, Business Blogging, Small business marketing strategy, business blog, blogging strategy

 

Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses.

As a result, there is constant pressure on business owners and their marketing staff to get their website seen by more people.

Topics: website traffic, business blog, blogging strategy, blog post tips, driving traffic

Blogging should be as simple as writing passionately about your topic, uploading it to your website, and getting people to read it. Right?

Unfortunately, no.

Content creation needs to be about the user experience. You have to not only create good relevant content that provides value, but it also has to look good. 

Topics: Blogging, blogging strategy