A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.
So, what does this mean for you? A quality business blog is still "a thing."
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Topics: Corporate blog, Business Blogging, Small business marketing strategy, business blog, blogging strategy
Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary tactic for driving traffic to your site.
The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic.
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Topics: local inbound marketing strategy, Business Blogging, local SEO, blogging strategy, blog post optimization
Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses.
As a result, there is constant pressure on business owners and their marketing staff to get their website seen by more people.
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Topics: website traffic, business blog, blogging strategy, blog post tips, driving traffic
Blogging should be as simple as writing passionately about your topic, uploading it to your website, and getting people to read it. Right?
Unfortunately, no.
Content creation needs to be about the user experience. You have to not only create good relevant content that provides value, but it also has to look good.
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Topics: Blogging, blogging strategy
Let's just say it right at the start: Blogging can be a powerful marketing tactic.
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Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy
You've probably heard it before, but one of the constants of SEO, online marketing, and blogging strategies is that they change. So, what still matters?
The short answer is, "It all still matters." The longer answer is, well, longer.
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Topics: Business Blogging, Small business marketing strategy, online marketing strategy, SEO strategy, blogging strategy