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BroadVision Marketing Blog

How To Optimize Your Blog Posts For Local Traffic

Posted by Jaco Grobbelaar on Wed, Nov 30, 2022 @ 09:00 AM

 

[This article was originally published in March 2021 and has been expanded and updated.]

Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site

The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic. 

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Topics: local inbound marketing strategy, Business Blogging, local SEO, blogging strategy, blog post optimization

Digital Marketing And Helpful Content: Why It Matters

Posted by Jaco Grobbelaar on Thu, Sep 29, 2022 @ 05:00 AM

Content is the primary key to successful digital marketing. But if it's not helpful content, it isn't helping your search engine rankings.

Written content, whether webpage copy or business blog articles, are critical content elements that can provide what Google has termed "helpful content." And Google is now ranking search results accordingly.

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Topics: business blogs, Google Search, SEO, Search Engine Optimization, content creation, blogging strategy

Pillar Pages: A Content Marketing Powerhouse

Posted by Jaco Grobbelaar on Fri, Jul 29, 2022 @ 05:00 AM

There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.

But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.

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Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content

Your Business Blog: A Content Marketing Engine

Posted by Jaco Grobbelaar on Tue, Jun 28, 2022 @ 05:00 AM

There are few things more powerful when it comes to driving traffic to your company's website than business blog posts.

By harnessing the power of search engine optimization, frequent and consistent blog articles can pull in a higher percentage of leads and website visits than all other SEO tactics combined. If, that is, you have a proper strategy and produce valuable and relevant blog content.

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Topics: Corporate blog, Business Blogging, business blog, blogging strategy, blog post tips, blog post optimization

Why A Business Blog Is Still A Thing

Posted by Jaco Grobbelaar on Thu, Sep 30, 2021 @ 05:00 AM

 

A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.

So, what does this mean for you? A quality business blog is still "a thing."

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Topics: Corporate blog, Business Blogging, Small business marketing strategy, business blog, blogging strategy

5 Tips For Driving Traffic With Blogs

Posted by Jaco Grobbelaar on Wed, Feb 24, 2021 @ 05:00 AM

 

Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses.

As a result, there is constant pressure on business owners and their marketing staff to get their website seen by more people.

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Topics: website traffic, business blog, blogging strategy, blog post tips, driving traffic

A Guide to Blog Post Format: How to Enhance Content for UX

Posted by Kelly Branyik on Wed, Nov 25, 2020 @ 11:12 AM

Blogging should be as simple as writing passionately about your topic, uploading it to your website, and getting people to read it. Right?

Unfortunately, no.

Content creation needs to be about the user experience. You have to not only create good relevant content that provides value, but it also has to look good. 

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Topics: Blogging, blogging strategy

A Winning Business Blogging Strategy

Posted by Jaco Grobbelaar on Fri, Aug 28, 2020 @ 03:08 PM

 

Let's just say it right at the start: Blogging can be a powerful marketing tactic. 

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Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy

SEO, Small Business, And Blogging

Posted by Jaco Grobbelaar on Mon, Jul 20, 2020 @ 01:34 PM

You've probably heard it before, but one of the constants of SEO, online marketing, and blogging strategies is that they change. So, what still matters?

 

 

The short answer is, "It all still matters." The longer answer is, well, longer.

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Topics: Business Blogging, Small business marketing strategy, online marketing strategy, SEO strategy, blogging strategy

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