BroadVision Marketing Blog

If you have a website and you want people to find it, you either must give them your URL or hope it comes up when they are searching for a business like yours. Simple, right? Well, that’s where search engine optimization, or SEO, comes in. And things change there constantly!

 

Topics: brand awareness, mobile search, SEO strategy, best seo practices, on page SEO

Brand building is nothing new in the marketing and business world. But it has taken on a new life of sorts in recent years and it seems that everyone wants to help you "build your brand." While this is a good thing, the truth is that there are "home-grown" ways for you to build your own brand.

 

Topics: brand awareness, Brand, Branding, content creation, Content Marketing Strategy

Using social media and publishing content is a must for most businesses today. The old saying that "Content is King" has a great deal of truth to it. Content drives SEO results, attracts visitors, and communicates your brand and your product, or service, offerings.

Topics: brand awareness, content marketing, social media marketing

[caption id="" align="alignright" width="193" caption="Google search"] [/caption]

Now that you have decided to write a blog for your business, you go on line and ask Google to do a general search on your product. What’s this? There are millions of blogs on the internet and it looks like millions about your product. One look at the competition and you are tempted to head for the hills.

But don’t do that. You can compete if you spend the time to create informative blog posts. This is not just a business whim, but a strategic point of your marketing campaign. If you want to be successful, you have only to take the time and effort to write content about your product. Before you start you might want to spend time answering some questions that will help you develop your strategy and actually help you write.

Topics: marketing, Using Different Media, Marketing and Advertising, Google, Google Search, Customer, readers, social media strategy, product, informative posts, brand awareness, blog, clients, Search Engine Optimization, Social Media, Marketing Principles, Business, Branding, Blogging