BroadVision Marketing Blog

[This article was first published here in February 2021 and has been revised and updated.]

Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses. Especially the website's blog.

Unfortunately, there is constant pressure on business owners and their marketing staff to get their website seen by more people. But just how to make that happen predictably?

Topics: website traffic, business blog, blogging strategy, blog post tips, driving traffic, authority content

[This article first appeared here in June 2018 and has been updated and revised to reflect changes and trends that have occurred since.] 

If your business website hosts consistently published blog articles, then you are far ahead of many of your competitors. And it can only get better.

If you're a business owner struggling to maintain a business blog on your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore.

But, the truth is that we can often over-complicate the process and the work required.

Topics: business blogs, content marketing, Corporate blog, Business Blogging, inbound marketing, SEO, business blog, SERP, blogging strategy

 

[This article was originally published in October 2015 and has been updated and expanded.]

For many business owners, handing over some or all of their marketing functions can be a relief. And this is especially true with inbound marketing services and your blog.

However, if you're a small business looking to engage a reputable inbound marketing service, your concerns regarding cost-effectiveness and efficiency can be very real. Not to mention any concerns about whether this "inbound marketing" thing really works?

Topics: business blogs, Corporate blog, Business Blogging, Professional Services Provider, inbound marketing, local inbound marketing agency, business blog, blogging strategy, inbound marketing services

There are few things more powerful when it comes to driving traffic to your company's website than business blog posts.

By harnessing the power of search engine optimization, frequent and consistent blog articles can pull in a higher percentage of leads and website visits than all other SEO tactics combined. If, that is, you have a proper strategy and produce valuable and relevant blog content.

Topics: Corporate blog, Business Blogging, business blog, blogging strategy, blog post tips, blog post optimization

 

Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what do they really have?

Simply carrying out assorted marketing tasks or "doing marketing" does not constitute a marketing strategy. Something more is required. And therein lies the problem for so many businesses.

Topics: content marketing, inbound marketing, Marketing Plan, content creation, Marketing strategy, business blog

 

There are literally dozens of actions you can take to help increase traffic to your website. But there are a few things that are the most effective.

Paid advertising, which, if done well, can boost traffic to your website as long as your campaigns are running. Yet, there are tactics you can execute that can increase website traffic without spending thousands of dollars every month.

Topics: website traffic, business blog, driving traffic, business website, increasing traffic, increase website traffic

 

A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.

So, what does this mean for you? A quality business blog is still "a thing."

Topics: Corporate blog, Business Blogging, Small business marketing strategy, business blog, blogging strategy

Everyone says you need their product or service. We get it. But in today's digital world there really is one thing your business needs: Digital Marketing.

Whether you undertake it yourself or hire a digital marketing service, marketing your business online is a necessity for most every business.

Topics: inbound marketing, SEO, business blog, digital marketing, digital marketing strategy

 

Made you look. I am stepping into the age-old debate on press releases where everyone wants to add his 2 cents. Last April 2012 in an article called 4 Ways to Rethink the Press Release,  Jonathan Rick said, “Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded.”

Topics: business blogs, content marketing, Corporate blog, Business Blogging, inbound marketing, SEO, business blog, SERP, blogging strategy

There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.

 

Topics: content marketing, website traffic, Blogging, business blog, Content Marketing Strategy