Being aware of the most common blogging mistakes will improve your blog and keep you from diminishing your business blogging efforts.
One of the major components of inbound marketing is creating great content. One of the best ways to generate a steady flow of this great content is by publishing a business blog.
Business blogs can be the cornerstone of a powerful Internet marketing strategy. But establishing an effective blogging strategy can be challenging.
One of the foundational elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.
Typically, the more frequently the blog posts are published, the better. Differing schools of thought prevail here, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.
But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.
Wanted: More Blog Post Ideas!
You may be a small business owner functioning as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so. Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.
If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that.
Ideas, Ideas, and More Ideas
Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.
The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have unique skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.
In addition, we have created this handy infographic to give a quick tip guide:
There's more than one way to produce a business blog. But creating a "great" one can be a challenge. If you are looking for a list of the best blogs for business topics or business people, for example, opinions vary. A quick short-list would probably include Seth Godin's blog, Chris Brogan, and Mashable! among others. For a truly comprehensive list of corporate business blogs you can check out these lists at BlogRank.
So. You've determined that publishing a business blog is a great way to generate leads and communicate your brand story. Good for you! You're on a good path towards successful inbound marketing for your business.
Blogging for business is nothing new. In fact, business blogs have been around since the beginning of time in terms of "social media time" and the advent of blogging in general.