A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.
So, what does this mean for you? A quality business blog is still "a thing."
A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.
So, what does this mean for you? A quality business blog is still "a thing."
Topics: Corporate blog, Business Blogging, Small business marketing strategy, business blog, blogging strategy
Posted by Jaco Grobbelaar on Thu, Mar 25, 2021 @ 05:00 AM
Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary tactic for driving traffic to your site.
The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic.
Topics: local inbound marketing strategy, Business Blogging, local SEO, blogging strategy, blog post optimization
[This article was originally posted in September of 2018. Two years have passed, marketing has evolved, and the world has also gone through a unique period of pandemic and all the fallout from that. So, it is a fair question to ask once again, does blogging still matter for content marketing? With that in mind, we have updated and expanded this post.]
With all the changes in search engine optimization and the vast range of social media platforms available, does blogging still matter for content marketing?
Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy
Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy
The short answer is, "It all still matters." The longer answer is, well, longer.
Topics: Business Blogging, Small business marketing strategy, online marketing strategy, SEO strategy, blogging strategy
Topics: Business Blogging, SEO, Social Media, Content Marketing Strategy, content distribution
If you're an owner struggling to maintain a business blog for your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore. But, the truth is that we often over-complicate the process and the work involved.
Topics: content marketing, Business Blogging, inbound marketing, SEO, business blog, SERP
Posted by Jaco Grobbelaar on Mon, Oct 16, 2017 @ 02:36 PM
[This post was adapted and revised from a post published June 2016]
Topics: Advertising, outbound marketing, inbound marketing strategy, Business Blogging, Content Marketing Strategy, white papers, email marketing
Posted by Jaco Grobbelaar on Fri, Oct 06, 2017 @ 09:05 AM
Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.
Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing
Posted by Jaco Grobbelaar on Fri, Sep 29, 2017 @ 01:01 PM
A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.
Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet