BroadVision Marketing Blog

 

Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary tactic for driving traffic to your site. 

The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic. 

Topics: local inbound marketing strategy, Business Blogging, local SEO, blogging strategy, blog post optimization

[This article was originally posted in September of 2018. Two years have passed, marketing has evolved, and the world has also gone through a unique period of pandemic and all the fallout from that. So, it is a fair question to ask once again, does blogging still matter for content marketing? With that in mind, we have updated and expanded this post.]

With all the changes in search engine optimization and the vast range of social media platforms available, does blogging still matter for content marketing?

Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy

 

Let's just say it right at the start: Blogging can be a powerful marketing tactic. 

Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy

You've probably heard it before, but one of the constants of SEO, online marketing, and blogging strategies is that they change. So, what still matters?

 

 

The short answer is, "It all still matters." The longer answer is, well, longer.

Topics: Business Blogging, Small business marketing strategy, online marketing strategy, SEO strategy, blogging strategy

Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?

 

Topics: Business Blogging, SEO, Social Media, Content Marketing Strategy, content distribution

If your business website has a blog then you are already steps ahead of many of your competitors. But a blog that doesn't help your website get found online may is only doing part of it's real job.

If you're an owner struggling to maintain a business blog for your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore. But, the truth is that we often over-complicate the process and the work involved.

Topics: content marketing, Business Blogging, inbound marketing, SEO, business blog, SERP

As a business owner or marketer you have a number of marketing strategies to choose from. But not all marketing strategies are a good fit for every business. So how do you decide?

[This post was adapted and revised from a post published June 2016]

Topics: Advertising, outbound marketing, inbound marketing strategy, Business Blogging, Content Marketing Strategy, white papers, email marketing

Whether you are building a platform for your marketing efforts or simply looking to gain new leads and prospects, there are many tactics that can be used. But email marketing still a powerhouse tactic.

Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.

Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing

Success with inbound marketing hinges on attracting leads and subscribers. And using valuable, free content known as "lead magnets"can make that happen in a dramatic fashion.

A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.

Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet

Every business website should have a blog. Don't agree? Well, let's just say that every business looking to generate website traffic should have one. 

Business blogging is a crucial element in an effective inbound marketing campaign. Having a blog for your business can be a great way to generate leads and communicate your brand's story. But just posting an occasional article now and again is not all that effective.

Topics: inbound marketing strategy, blog posting, Marketing strategy.business blogging, Corporate blog, Business Blogging