[This article first appeared here in August 2020 and has been updated and revised for 2024.]
Let's just say it right at the start: Blogging can be a powerful marketing tactic.
However, the truth is far more than that because business blogging is far more than a tactic. It's actually a strategic communication channel for your brand.
Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy
[This article was previously published in November 2022 and has been expanded and updated.]
Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site.
The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic.
Topics: local inbound marketing strategy, Business Blogging, local internet marketing, local SEO, affordable local seo, blogging strategy, blog post optimization, AI, LLM
If you're a business owner struggling to maintain a business blog on your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore.
But, the truth is that we can often over-complicate the process and the work required.
Topics: business blogs, content marketing, Corporate blog, Business Blogging, inbound marketing, SEO, business blog, SERP, blogging strategy
Blogs have been around for almost 30 years and the first business blogs started in the early 2000s. And today they serve as critical components of inbound marketing strategies.
Some blogs exist to provide a forum for a business owner while others are published with the primary goal of driving traffic to the website. In other words, as an inbound marketing tactic.
Topics: business blogs, inbound marketing strategy, Corporate blog, Business Blogging, blogging strategy, blog post tips, inbound marketing blog
[This article was originally published in October 2015 and has been updated and expanded.]
For many business owners, handing over some or all of their marketing functions can be a relief. And this is especially true with inbound marketing services and your blog.
However, if you're a small business looking to engage a reputable inbound marketing service, your concerns regarding cost-effectiveness and efficiency can be very real. Not to mention any concerns about whether this "inbound marketing" thing really works?
Topics: business blogs, Corporate blog, Business Blogging, Professional Services Provider, inbound marketing, local inbound marketing agency, business blog, blogging strategy, inbound marketing services
There are few things more powerful when it comes to driving traffic to your company's website than business blog posts.
By harnessing the power of search engine optimization, frequent and consistent blog articles can pull in a higher percentage of leads and website visits than all other SEO tactics combined. If, that is, you have a proper strategy and produce valuable and relevant blog content.
Topics: Corporate blog, Business Blogging, business blog, blogging strategy, blog post tips, blog post optimization
A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.
So, what does this mean for you? A quality business blog is still "a thing."
Topics: Corporate blog, Business Blogging, Small business marketing strategy, business blog, blogging strategy
[This article was originally posted in September of 2018. Two years have passed, marketing has evolved, and the world has also gone through a unique period of pandemic and all the fallout from that. So, it is a fair question to ask once again, does blogging still matter for content marketing? With that in mind, we have updated and expanded this post.]
With all the changes in search engine optimization and the vast range of social media platforms available, does blogging still matter for content marketing?
Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy
Made you look. I am stepping into the age-old debate on press releases where everyone wants to add his 2 cents. Last April 2012 in an article called 4 Ways to Rethink the Press Release, Jonathan Rick said, “Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded.”
Topics: business blogs, content marketing, Corporate blog, Business Blogging, inbound marketing, SEO, business blog, SERP, blogging strategy
The short answer is, "It all still matters." The longer answer is, well, longer.
Topics: Business Blogging, Small business marketing strategy, online marketing strategy, SEO strategy, blogging strategy