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BroadVision Marketing Blog

Why A Business Blog Is Still A Thing

Posted by Jaco Grobbelaar on Thu, Sep 30, 2021 @ 05:00 AM

 

A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.

So, what does this mean for you? A quality business blog is still "a thing."

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Topics: Corporate blog, Business Blogging, Small business marketing strategy, business blog, blogging strategy

How To Optimize Your Blog Posts For Local Traffic

Posted by Jaco Grobbelaar on Thu, Mar 25, 2021 @ 05:00 AM

 

Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary tactic for driving traffic to your site

The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic. 

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Topics: local inbound marketing strategy, Business Blogging, local SEO, blogging strategy, blog post optimization

Does Blogging Still Matter?

Posted by Jaco Grobbelaar on Tue, Dec 22, 2020 @ 05:00 AM

[This article was originally posted in September of 2018. Two years have passed, marketing has evolved, and the world has also gone through a unique period of pandemic and all the fallout from that. So, it is a fair question to ask once again, does blogging still matter for content marketing? With that in mind, we have updated and expanded this post.]

With all the changes in search engine optimization and the vast range of social media platforms available, does blogging still matter for content marketing?

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Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy

A Winning Business Blogging Strategy

Posted by Jaco Grobbelaar on Fri, Aug 28, 2020 @ 03:08 PM

 

Let's just say it right at the start: Blogging can be a powerful marketing tactic. 

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Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy

SEO, Small Business, And Blogging

Posted by Jaco Grobbelaar on Mon, Jul 20, 2020 @ 01:34 PM

You've probably heard it before, but one of the constants of SEO, online marketing, and blogging strategies is that they change. So, what still matters?

 

 

The short answer is, "It all still matters." The longer answer is, well, longer.

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Topics: Business Blogging, Small business marketing strategy, online marketing strategy, SEO strategy, blogging strategy

Content Marketing Strategy Must-Haves

Posted by Jaco Grobbelaar on Wed, Sep 26, 2018 @ 09:00 AM

Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?

 

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Topics: Business Blogging, SEO, Social Media, Content Marketing Strategy, content distribution

3 Tips To Better Business Blogging

Posted by Jaco Grobbelaar on Thu, Jun 07, 2018 @ 03:13 PM

If your business website has a blog then you are already steps ahead of many of your competitors. But a blog that doesn't help your website get found online may is only doing part of it's real job.

If you're an owner struggling to maintain a business blog for your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore. But, the truth is that we often over-complicate the process and the work involved.

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Topics: content marketing, Business Blogging, inbound marketing, SEO, business blog, SERP

Revisiting The Power Of An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Mon, Oct 16, 2017 @ 02:36 PM

As a business owner or marketer you have a number of marketing strategies to choose from. But not all marketing strategies are a good fit for every business. So how do you decide?

[This post was adapted and revised from a post published June 2016]

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Topics: Advertising, outbound marketing, inbound marketing strategy, Business Blogging, Content Marketing Strategy, white papers, email marketing

Tap Into The Super Powers Of Email Marketing [Part 1]

Posted by Jaco Grobbelaar on Fri, Oct 06, 2017 @ 09:05 AM

Whether you are building a platform for your marketing efforts or simply looking to gain new leads and prospects, there are many tactics that can be used. But email marketing still a powerhouse tactic.

Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.

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Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing

Using Lead Magnets to Boost Your Inbound Marketing Reach

Posted by Jaco Grobbelaar on Fri, Sep 29, 2017 @ 01:01 PM

Success with inbound marketing hinges on attracting leads and subscribers. And using valuable, free content known as "lead magnets"can make that happen in a dramatic fashion.

A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.

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Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet

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