As an internet marketer how do you create blogs, Facebook Fan Pages, and Tweets to target the specific market that you sell your product or service to? Connecting to these and thus to your potential clients is what marketers call inbound marketing. You could use demographics or psychographics as ways to connect more directly with the specific clients. The drawback of demographics is that it gives too narrow an amount of information. Psychographics comes with a price for the software. So how can a small business create the right target?
There is a third way to look at people that combines both demographics and psychographics and creates a bit wider group, but in ways that can be useful without being expensive. One of the names of this path is segment marketing or segmenting. In previous blogs we called it cohort marketing, but that is an unusual term. Let’s just use segmenting instead.