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BroadVision Marketing Blog

If Content Is King, Then Content Strategy Is The Shogun

Posted by Jaco Grobbelaar on Fri, Jun 25, 2021 @ 05:00 AM

 

While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content strategy is ineffective at best.

One of the major failings of any content marketing effort is the lack of a cohesive strategy.

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Topics: inbound marketing strategy, content marketing, content development, content creation, Content Marketing Strategy

5 Tips For Improving Your Email Marketing

Posted by Jaco Grobbelaar on Fri, Apr 30, 2021 @ 05:00 AM

 

First things first: Email is not too old school for marketing. While email is now almost 50 years old it is still a powerhouse marketing tool.

And another thing, email isn't "dead" as some might like you to think. In fact, by 2022, the number of email users around the world is expected to hit 4.3 billion.

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Topics: content marketing, content creation, email marketing, newsletter, email marketing strategy

Want Customers? Inbound Marketing Strategy Works.

Posted by Jaco Grobbelaar on Mon, Sep 28, 2020 @ 08:00 AM

 

If you've been in business for any length of time you've probably discovered that there's a bewildering number of marketing approaches you could try.

So, how can you know what strategy to use?

 

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Topics: inbound marketing strategy, inbound marketing, inbound marketing agency, SEO, content creation

Using EBooks In Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Mar 20, 2019 @ 12:29 PM

There's a variety of content types that can be used in your content marketing efforts and eBooks are still winners.

 

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Topics: thought leadership, content creation, lead generation, ebooks, ebook

Content Writing 101: Why Your Words Matter

Posted by Jaco Grobbelaar on Wed, Mar 06, 2019 @ 04:27 PM

Your written content does not have to be Pulitzer Prize quality stuff. But what you say and how you say it on your website and blog is critical.

 

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Topics: content marketing, Keywords, Writing, content creation, featured snippets

Using Case Studies To Boost Your Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Feb 13, 2019 @ 01:01 PM

Showcasing your clients before, during, and after they have benefited from your product or service is a powerful way to communicate your offering to prospects. Why? Because everyone loves stories!

 

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Topics: content marketing, Branding Case Study, content creation, digital marketing, case studies

Inbound Marketing And Content Creation

Posted by Jaco Grobbelaar on Wed, Feb 06, 2019 @ 04:57 PM

 

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Topics: content marketing, User-generated content, inbound marketing, Blogging, content creation, Content Marketing Strategy

3 Pillars Of Content Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Jul 25, 2018 @ 02:41 PM

There are a number of elements required for a successful content marketing strategy. Some are more important than others, and some are needed for large enterprises, but not for small businesses. But what are the three fundamental elements that are non-negotiable?

If you are reading this you already know (or hope!) that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business! 

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Topics: content creation, Content Marketing Strategy, website design, content distribution, distribution channels

An Effective Strategy To Promote Your Company

Posted by Jaco Grobbelaar on Wed, Jul 11, 2018 @ 07:32 AM

A content strategy is critical for an effective inbound marketing plan. And getting the word out about your business is the main objective.

It's been said truthfully that “No one cares about your business as much as you do.” And because this is true, it stands to reason that no one is going to care enough about your business to talk about it as much as you do.

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Topics: inbound marketing strategy, Marketing Plan, content creation, Content Marketing Strategy, promotion

3 High-Level Tips For Your Content Marketing In 2018

Posted by Jaco Grobbelaar on Mon, Jul 09, 2018 @ 07:30 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

One of the failings of many small business marketers (and quite few large ones!) is the lack of cohesiveness and structure to their content marketing efforts. Because the truth is that survey after survey continue to show that the majority of marketers have embraced content marketing to some degree.

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Topics: content marketing, Target Audience, Marketing Plan, content creation, Content Marketing Strategy

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