There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.
We always strive to ensure that our marketing efforts are effective and successful - and that our strategy is relevant and up-to-date. Therefore, in a world where marketing fads come and go it's fair to ask if content marketing is still a valid strategy?
Content marketing can be exciting and challenging. It can also be frustrating when your marketing objectives aren't clear cut or are conflicting. Knowing what goals are best suited for content marketing and for you business should be the first step in any content marketing strategy.
Every year the gurus, experts, marketing pros and other prognosticators offer up their take on what the trends and changes will be in the digital marketing universe. Here's a high-level round up of some these to help you shift your own tactics accordingly.
As all marketers know, the first job of any marketing effort is to gain the attention of your ideal audience. But the main job of any marketing effort is to get your audience to do something! And this is mainly done with a call-to-action, or CTA.
Most people not involved in the world of non-profit, or not-for-profit, organizations might not put those two terms together. But, despite the nobility of the cause, these charitable entities must "market" their mission.
Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.
One of the problems business owners and marketers are facing today with the full-press advent of content marketing is what some are calling "content overload." Another is boring content.
Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?