In today's digital age, businesses are constantly seeking effective ways to reach and engage their target audience. With the rise of ad-blockers and the increasing saturation of traditional advertising methods, it has become more challenging for businesses to capture the attention of consumers. This is where content marketing comes into play. But why is content marketing important? In this comprehensive guide, we will explore the value and effectiveness of content marketing, its purpose, and how it can help businesses grow.
Why is Content Marketing Important: The Value and Effectiveness of Content Marketing
Posted by Dean Sander on Mon, Sep 04, 2023 @ 12:15 PM
Topics: Advertising and Marketing, content development, Content Marketing Strategy
Pillar Pages: A Content Marketing Powerhouse
Posted by Jaco Grobbelaar on Mon, Aug 14, 2023 @ 05:00 AM
[This article was originally published in July 2022 and has been expanded and revised.]
There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.
But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.
Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content
Driving Business Success with an Inbound Marketing Partner
Posted by Dean Sander on Mon, Aug 07, 2023 @ 12:15 PM
To succeed in business today, you need more than just a good website. You need a smart marketing plan that keeps up with the latest trends in the digital world.
Topics: Advertising and Marketing, Content Marketing Strategy
Good Local SEO Needs Good Content Marketing
Posted by Jaco Grobbelaar on Fri, Jul 21, 2023 @ 05:00 AM
[This was previously published in September 2017 and has been updated and revised for 2023.]
Being a local business on the Internet means you want to be found by local prospects. And local Search Engine Optimization depends on strategic content.
But too many local businesses fail to understand the value of what is known as local SEO - and the part played in that by good content.
Topics: content marketing, content creation, local internet marketing strategy, Content Marketing Strategy, local SEO, local seo marketing, affordable local seo
How to Create Online Visibility for Your Business
Posted by Dean Sander on Mon, Jul 03, 2023 @ 01:36 PM
In today's digital age, creating online visibility for your business is crucial for reaching your target audience and driving growth. To establish a strong online presence, you need to implement effective strategies that enhance your visibility in search engine results, social media platforms, and other online channels. Here is a step-by-step guide on how to create online visibility for your business:
Topics: Advertising and Marketing, Content Marketing Strategy
[This article was originally published in February 2019 and has been updated and revised.]
One of the most common challenges facing any business engaged in a digital marketing strategy is the need for inbound content marketing.
That means publishing valuable content that educates and engages your prospects. This type of content is critical for an effective inbound marketing strategy. And any business can do it!
Topics: content marketing, User-generated content, inbound marketing, Blogging, content creation, Content Marketing Strategy
Unlocking the Mystery of Search Engine Indexing
Posted by Dean Sander on Mon, Feb 06, 2023 @ 01:59 PM
Uncover the mysteries of search engine indexing and its impact on website ranking. Gain insights on how to boost your site's search engine visibility.
Topics: Google Search, Search Engine Optimization, Content Marketing Strategy
Updated Dec. 2023
Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2023 it has shown to be more effective than ever before.
Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is core component of successful digital marketing practices.
Topics: content marketing, content development, content creation, Content Marketing Strategy, digital marketing, content distribution
If Content Is King, Then Content Strategy Is The Shogun
Posted by Jaco Grobbelaar on Fri, Jun 25, 2021 @ 05:00 AM
While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content strategy is ineffective at best.
One of the major failings of any content marketing effort is the lack of a cohesive strategy.
Topics: inbound marketing strategy, content marketing, content development, content creation, Content Marketing Strategy
[This article was originally posted in September of 2018. Two years have passed, marketing has evolved, and the world has also gone through a unique period of pandemic and all the fallout from that. So, it is a fair question to ask once again, does blogging still matter for content marketing? With that in mind, we have updated and expanded this post.]
With all the changes in search engine optimization and the vast range of social media platforms available, does blogging still matter for content marketing?
Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy