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BroadVision Marketing Blog

7 Tips To More Effective Emails For Your Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Mon, Aug 28, 2023 @ 05:00 AM

[This article first appeared here in October 2017 and has been updated and revised for 2023]

Effective emails can give a power boost to your inbound marketing strategy. But only if they are well crafted and on target. 

Great email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what makes one email more effective than a competing email in a recipient's inbox?

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Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, ebooks, email marketing, newsletter, email marketing strategy

Call-To-Action Best Practices For Your Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Dec 14, 2018 @ 09:59 AM

As all marketers know, the first job of any marketing effort is to gain the attention of your ideal audience. But the main job of any marketing effort is to get your audience to do something! And this is mainly done with a call-to-action, or CTA.

 

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Topics: CTA, call-to-action, inbound marketing tips, Landing pages, Content Marketing Strategy

Landing Pages And Content Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Oct 17, 2018 @ 02:45 PM

The best content marketing strategies use landing pages to capture leads and build an email list. But there is far more to it than just having somewhere for them to land. You want to be sure that they stay and engage!

Have you ever been on a commercial flight that has a stop before you get to your final destination, but didn't require a plan change? It probably left you with that odd experience of being able to say you've "been" to a certain city, but you never really did anything there. You sat on a plane, looked out the window perhaps, and flew on to you final destination. 

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Topics: CTA, call-to-action, Landing page optimization, Landing pages, lead magnet

Content Marketing With Lead Magnets [Part 1]

Posted by Jaco Grobbelaar on Wed, Nov 01, 2017 @ 09:03 AM

You are creating and using lead magnets, right? If not, you should be. And here are some best practices to put your efforts on target.

Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.

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Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet

Good Content Marketing Needs Good Calls-To-Action

Posted by Jaco Grobbelaar on Wed, Sep 06, 2017 @ 09:04 AM

Content marketing is a highly effective approach for any business. But your content needs an effective call-to-action to finish the job!

Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?

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Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy

7 Prinicples For A Great Business Blog And Successful Posts [Tips]

Posted by Jaco Grobbelaar on Wed, Aug 16, 2017 @ 09:02 AM

There's many ways to write a business blog and creating a "great" one can be a challenge. But that's what you need for an effective inbound marketing strategy.

[This is an updated and modified version of an earlier post] 

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Topics: CTA, Business Blogging, content creation, blog headline, business blog, best seo practices

Affordable Local SEO Requires Effective Landing Pages

Posted by Jaco Grobbelaar on Wed, Jul 26, 2017 @ 10:45 PM

Whether it's simply your home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.

If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.

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Topics: CTA, Landing page optimization, Landing pages, affordable SEO, local SEO, affordable local seo

7 Tips For A Great Landing Page

Posted by Jaco Grobbelaar on Fri, May 19, 2017 @ 03:10 PM

Everyone marketing online seems to have landing pages and it's a proven tactic for online marketing strategies. But how can you compete and still get conversions?

There is a rising tide of online "noise" and marketing clutter that every business has to confront and break through in order to be seen and heard.

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Topics: CTA, call-to-action, Landing page optimization, Optimization, Landing pages, Mobile device, responsive design, mobile-friendly design

7 Tips For Better User Experience On Your Website

Posted by Jaco Grobbelaar on Thu, Mar 02, 2017 @ 08:47 AM

The most critical components of an effective website is not SEO or calls-to-action. The most important thing for your site is the user’s experience.

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Topics: CTA, website traffic, Web content, web marketing tips, mobile search, user experience, UX, website design

4 Things Your Business Blog Posts Need To Succeed

Posted by Jaco Grobbelaar on Fri, Dec 30, 2016 @ 09:00 AM

So you want to publish a business blog for your company. Congratulations! You're on your way to content marketing success. But you need to know some basics first!

You have decided that publishing a business blog can be a great way to increase traffic to you website, generate more leads and communicate your company story.

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Topics: CTA, content marketing, keyword, Business Blogging, content creation, blog headlines, business blog

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