As all marketers know, the first job of any marketing effort is to gain the attention of your ideal audience. But the main job of any marketing effort is to get your audience to do something! And this is mainly done with a call-to-action, or CTA.
Topics: CTA, call-to-action, inbound marketing tips, Landing pages, Content Marketing Strategy
Have you ever been on a commercial flight that has a stop before you get to your final destination, but didn't require a plan change? It probably left you with that odd experience of being able to say you've "been" to a certain city, but you never really did anything there. You sat on a plane, looked out the window perhaps, and flew on to you final destination.
Topics: CTA, call-to-action, Landing page optimization, Landing pages, lead magnet
Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.
Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet
Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?
Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy
[This is an updated and modified version of an earlier post]
Topics: CTA, Business Blogging, content creation, blog headline, business blog, best seo practices
If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.
Topics: CTA, Landing page optimization, Landing pages, affordable SEO, local SEO, affordable local seo
There is a rising tide of online "noise" and marketing clutter that every business has to confront and break through in order to be seen and heard.
Topics: CTA, call-to-action, Landing page optimization, Optimization, Landing pages, Mobile device, responsive design, mobile-friendly design
Topics: CTA, website traffic, Web content, web marketing tips, mobile search, user experience, UX, website design
You have decided that publishing a business blog can be a great way to increase traffic to you website, generate more leads and communicate your company story.
Topics: CTA, content marketing, keyword, Business Blogging, content creation, blog headlines, business blog
Topics: Advertising, CTA, call-to-action, content marketing, inbound marketing, white papers, downloads, ebooks