Showcasing your clients before, during, and after they have benefited from your product or service is a powerful way to communicate your offering to prospects. Why? Because everyone loves stories!
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Topics: content marketing, Branding Case Study, content creation, digital marketing, case studies
For most people, these two terms mean the same thing and are often used interchangeably. We speak of our strategy and describe our plan, and we're talking about one thing. However, it's critically important for a successful digital marketing effort to understand that a strategy is not a plan. So, what's the difference?
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Topics: digital marketing objectives, inbound marketing, Marketing Plan, Marketing strategy, digital marketing
We always strive to ensure that our marketing efforts are effective and successful - and that our strategy is relevant and up-to-date. Therefore, in a world where marketing fads come and go it's fair to ask if content marketing is still a valid strategy?
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Topics: inbound marketing strategy, content marketing, Content Marketing Strategy, digital marketing, marketing trends
Every year the gurus, experts, marketing pros and other prognosticators offer up their take on what the trends and changes will be in the digital marketing universe. Here's a high-level round up of some these to help you shift your own tactics accordingly.
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Topics: inbound marketing strategy, Marketing strategy, Content Marketing Strategy, digital marketing, marketing trends
Social media is a swirling, evolving and often confusing realm for many business owners. Yet most know that they should be there in order to promote their businesses. But how?
At the risk of being overly simplistic, social media can do two primary things for a business: increase awareness and build trust. But, you may ask, can't you sell and advertise there, too? Yes, you can. But those are not the predominant benefits of having a social media presence for businesses.
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Topics: social media strategy, content marketing, Social Media, Content Marketing Strategy, digital marketing
Content marketing is the staple tactic of inbound marketing. But the question still arises, "Does it work?" The numbers say, "Yes, and in a big way!"
There are some conflicting definitions of both content marketing and inbound marketing out there. We see content creation and publishing as an integral component of the larger strategy of inbound marketing. And the overall trend across the board for businesses is an marked increase in the use of content marketing.
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Topics: content marketing, inbound marketing, inbound marketing strategies, marketing strategies, content creation, digital marketing
Business blogs can be the cornerstone of a powerful marketing strategy. The content you publish regularly for your preferred audience can establish your position as an expert or your company as a leader in your industry.
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Topics: business blogs, content marketing, inbound marketing, SEO, Social Media, digital marketing