There are probably as many different approaches to marketing a small business as there are small business owners. Which is why marketing trends matter.
At BroadVision Marketing, we ascribe to an approach known as Inbound Marketing.
However, at the end of the day, marketing is simply whatever it is you do to get and keep your business in the thoughts and mind of your customers - and prospective customers.
Topics: Small business, inbound marketing, digital marketing, marketing trends, marketing predictions
Topics: content marketing, Branding Case Study, content creation, digital marketing, case studies
Topics: digital marketing objectives, inbound marketing, Marketing Plan, Marketing strategy, digital marketing
Topics: inbound marketing strategy, content marketing, Content Marketing Strategy, digital marketing, marketing trends
Topics: inbound marketing strategy, Marketing strategy, Content Marketing Strategy, digital marketing, marketing trends
At the risk of being overly simplistic, social media can do two primary things for a business: increase awareness and build trust. But, you may ask, can't you sell and advertise there, too? Yes, you can. But those are not the predominant benefits of having a social media presence for businesses.
Topics: social media strategy, content marketing, Social Media, Content Marketing Strategy, digital marketing
There are some conflicting definitions of both content marketing and inbound marketing out there. We see content creation and publishing as an integral component of the larger strategy of inbound marketing. And the overall trend across the board for businesses is an marked increase in the use of content marketing.
Topics: content marketing, inbound marketing, inbound marketing strategies, marketing strategies, content creation, digital marketing
Business blogs can be the cornerstone of a powerful marketing strategy. The content you publish regularly for your preferred audience can establish your position as an expert or your company as a leader in your industry.
Topics: business blogs, content marketing, inbound marketing, SEO, Social Media, digital marketing