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BroadVision Marketing Blog

Video As A Digital Marketing Rocket Boost

Posted by Jaco Grobbelaar on Mon, Oct 31, 2022 @ 05:00 AM

[This article first appeared here in October 2022 and has been updated and revised for 2023.]

Everyone loves video. And we know that video is powerful. But brands often undervalue the power of short-form video to boost their digital marketing efforts.

Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.

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Topics: YouTube Videos, Video Marketing, video, digital marketing, native video, digital marketing strategy, short form video

UX: Why User Experience Is Critical

Posted by Jaco Grobbelaar on Mon, Nov 29, 2021 @ 05:00 AM

 

You're browsing the Internet and you click on a promising website link. But it's slow, or confusing, or cluttered and difficult to navigate. So, you leave.

We've all done it. And it's frustrating and even annoying for us. But it can be deadly to a business with a website that offers a poor user experience.

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Topics: website traffic, user experience, UX, website design, on page SEO, digital marketing strategy

Digital Marketing: What Matters In 2022

Posted by Jaco Grobbelaar on Fri, Oct 29, 2021 @ 11:46 AM

 

We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?

As with most business functions, many things will always remain the same in digital marketing, however, there are significant shifts and trends that matter. And that you want to know about.

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Topics: digital marketing objectives, digital marketing, marketing trends, marketing predictions, digital marketing strategy

Digital Marketing: What Matters In 2022

Posted by Jaco Grobbelaar on Fri, Oct 29, 2021 @ 10:15 AM

 

We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?

As with most business functions, many things will always remain the same in digital marketing, however, there are significant shifts and trends that matter. And that you want to know about.

Read More

Topics: digital marketing objectives, digital marketing, marketing trends, marketing predictions, digital marketing strategy

Marketing Strategist Philip Kotler

Posted by Jaco Grobbelaar on Mon, Sep 06, 2021 @ 02:21 PM

 

Introducing Marketing Strategist Philip Kotler.

This video was part of a talk given by marketing strategist Professor Philip Kotler to the London Business Forum.

Professor Kotler begins his talk by inventing an acronym on the spot: CCDVTP.

He defines that to mean:

Create, Communicate, Deliver Value to a Target market at a Profit.

    • Create value-product or service management
    • Communicate value-brand management
    • Deliver value-customer management
    • Product--how do you brand the product


Now a business is really involved in three businesses--product management, brand management and customer management

    • Product management  used to take place all your company. Following engineering an idea, you made things and  asked sales to get rid of them. Product management now takes place inside and outside of the company—open innovation
    • Brand management used to mean packaging, name, logo. Now it is what business is all about. Brand management inspires everything you do. This is a new direction.  In the past brand management was just mind share and heart share, now brand management includes spirit share. Businesses show that they are more than just concerned about their own interest. They show that they care for rest of world-corporate responsibility.
    • Customer management is not just keeping a data base of customer, even with email and direct mail. No, now getting to know customers and know them beyond data base. Asking customers help to co-create products and advertising.


Professor Kotler ends by saying, "This is a radical change in marketing."
For more information:

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Topics: content marketing, Advertising and Marketing, Online Communities, Internet Marketing Strategy, Marketing strategy, Content Marketing Strategy, distribution channels, trust building, blogging strategy, digital marketing strategy

3 Reasons Your Business Needs Digital Marketing

Posted by Jaco Grobbelaar on Mon, Aug 30, 2021 @ 05:00 AM

Everyone says you need their product or service. We get it. But in today's digital world there really is one thing your business needs: Digital Marketing.

Whether you undertake it yourself or hire a digital marketing service, marketing your business online is a necessity for most every business.

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Topics: inbound marketing, SEO, business blog, digital marketing, digital marketing strategy

3 Fundamentals Of An Effective Digital Marketing Strategy

Posted by Jaco Grobbelaar on Mon, May 24, 2021 @ 05:00 AM

[This article was first published in May 2021 and has been revised and expanded.]

Digital marketing isn't really an option in today's world. If your business can't be found online, your business may as well not exist.

Think that's an exaggeration or just a bit of journalistic hype? Think again. Estimates indicate that around 91.5 percent of web pages get no organic traffic from Google, indicating a widespread issue with visibility. 

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Topics: online marketing strategy, inbound marketing strategies, SEO strategy, digital marketing strategy, website development

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