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Video As A Digital Marketing Rocket Boost

[This article first appeared here in October 2022 and has been updated and revised for 2023.] Everyone loves video. And …

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by Jaco Grobbelaar
6 min read
Mon, Oct 31, 2022 @ 05:00 AM
YouTube Videos Video Marketing
video digital marketing native video digital marketing strategy short form video

UX: Why User Experience Is Critical

You're browsing the Internet and you click on a promising website link. But it's slow, or confusing, or cluttered and di …

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by Jaco Grobbelaar
5 min read
Mon, Nov 29, 2021 @ 05:00 AM
website traffic user experience
UX website design on page SEO digital marketing strategy

Digital Marketing: What Matters In 2022

We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digi …

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by Jaco Grobbelaar
4 min read
Fri, Oct 29, 2021 @ 11:46 AM
digital marketing objectives digital marketing
marketing trends marketing predictions digital marketing strategy

Digital Marketing: What Matters In 2022

We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digi …

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by Jaco Grobbelaar
4 min read
Fri, Oct 29, 2021 @ 10:15 AM
digital marketing objectives digital marketing
marketing trends marketing predictions digital marketing strategy

Marketing Strategist Philip Kotler

Introducing Marketing Strategist Philip Kotler. This video was part of a talk given by marketing strategist Professor Ph …

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by Jaco Grobbelaar
2 min read
Mon, Sep 06, 2021 @ 02:21 PM
content marketing Advertising and Marketing
Online Communities Internet Marketing Strategy Marketing strategy Content Marketing Strategy distribution channels trust building blogging strategy digital marketing strategy

3 Reasons Your Business Needs Digital Marketing

Everyone says you need their product or service. We get it. But in today's digital world there really is one thing your …

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by Jaco Grobbelaar
4 min read
Mon, Aug 30, 2021 @ 05:00 AM
inbound marketing SEO
business blog digital marketing digital marketing strategy

3 Fundamentals Of An Effective Digital Marketing Strategy

[This article was first published in May 2021 and has been revised and expanded.] Digital marketing isn't really an opti …

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by Jaco Grobbelaar
8 min read
Mon, May 24, 2021 @ 05:00 AM
online marketing strategy inbound marketing strategies
SEO strategy digital marketing strategy website development